Risa Goodman

Commander
DISC Type : D

Fractional Advisor (0-1) | Early-Stage Ventures at Studio Semaphore

San Francisco Bay Area, United States

Overview

Risa Goodman is a B2B SaaS product leader specializing in AI transformation for early-stage startups. She has a strong track record of driving significant growth, including a $58M exit at CJ. com and doubling UserTestings valuation. She earned her MBA from the California College of the Arts and has a certification in Virtual and Augmented Reality.

Living in San Francisco, Risa has a passion for supporting marginalized founders and is an advocate for emotional intelligence in the tech industry. She has written about her experiences as a woman in product management and enjoys exploring creative pursuits, showing an interest in making handmade watercolors. People who have worked with her describe her as strategic, skilled, and a great communicator.

Unique fact: Risa focuses on untangling the hype versus the promise of AI to help founders build impactful products efficiently.

Personality Overview

Strong-Willed

Very Quick

Decisive

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

AI Transformation
Her current professional focus is on leveraging AI for high-growth startups and helping founders navigate its complexities, as stated in her professional headline and introduction.
Early-Stage Ventures
She specializes in taking companies from 0-1 product-market fit and advises early-stage ventures, particularly those with marginalized founders, through her work at Studio Semaphore.
Product-Led Growth
At Skillshare, she scaled the B2B platform using product-led growth loops, resulting in a 5x increase in clients and 10x user adoption.

Media Appearances

Risa has no verified media appearances

Work History

1-2019
Fractional Advisor (0-1) | Early-Stage Ventures at Studio Semaphore
2-2024
Product Development Lead at Flagrant
4-2022 - 12-2023
Director of Product & Design (Contract) at myGwork - LGBTQ+ professionals & allies
11-2020 - 11-2021
Lead Product Manager, Skillshare for Teams (B2B) at Skillshare
8-2014 - 12-2019
Assistant Instructor, Product Management at General Assembly

Education

2002 - 2005
2005 from Bryn Mawr College
8-2010 - 6-2012
Master of Business Administration - MBA from California College of the Arts

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Fractional Advisor (0-1) | Early-Stage Ventures at Studio Semaphore
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Insights For Selling To Risa

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Risa is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Risa

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Risa move?

  • They can take decisions very fast if you manage to convince them.
  • Can Risa take some risk or not?

  • The risks don’t matter much to them.

You And Risa

Personality Compatibility


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