Risa R. Cohen

Observer
DISC Type : ci

Account Executive- Healthcare and Life Science at Persistent Systems

Minneapolis, Minnesota, United States

Overview

Risa is an accomplished sales and business development executive specializing in Cloud, IT Services, and SaaS for mid-size and enterprise accounts. She excels at building strong C-level relationships through a consultative approach and is a multiple-time Presidents Club and Eagle Award winner. People who have worked with her describe her as hard-working, tenacious, and compassionate.

Outside of work, Risa values a balanced life and maintaining healthy boundaries. She recently welcomed a new puppy named Charlie into her home. Her personal posts suggest a positive and thankful outlook, with an appreciation for celebrating life and new beginnings.

She once achieved 170% of her sales quota in a single quarter, earning her an Eagle Award.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

ServiceNow Solutions
Her new role is a ServiceNow Business Development Executive, making this her primary professional focus.
Vulnerability Management
She recently identified this as a top-of-mind issue for her clients, indicating it's a key area of conversation in her sales process.
C-Level Relationships
Her sales methodology is centered on building strong, collaborative relationships with senior executives and decision-makers.

Media Appearances

Risa has no verified media appearances

Work History

2022 - 8-2023
Account Executive- Healthcare and Life Science at Persistent Systems
7-2021 - 3-2022
Business Development Executive at Optimum Healthcare IT
9-2019 - 9-2021
Account Executive at ePlus inc.
8-2018 - 9-2019
Sales Manager, Mid Market at Voyant
1-2017 - 9-2018
Client Sales Executive ★ Selling Cloud and Mobile Solutions to Mid-Market / Enterprise Accounts at SAP Concur

Education

1999 - 2003
Bachelor of Science (BS) from University of Northwestern – St. Paul

More Information

Social Presence :

Prographics :

Exp : 15 Location : Minneapolis, Minnesota, United States Job Level : N/A Designation : Account Executive- Healthcare and Life Science at Persistent Systems
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Insights For Selling To Risa R.

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Risa R. is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Risa R.

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Risa R. move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Risa R. take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Risa R.

Personality Compatibility


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