Rishi Mulgund

Enigma
DISC Type : cdi

Senior Brand Director, Sensodyne Franchise at Haleon

Warren, New Jersey, United States

Overview

Rishi Mulgund is the Senior Director of Sensodyne at Haleon, bringing 15 years of CPG marketing experience in healthcare. A full-stack marketer focused on digital transformation and creative effectiveness, he holds an M.B.A. from UNC Kenan-Flagler Business School and has led numerous award-winning, purpose-led campaigns.

Outside of his professional role, Rishi has a background from the University of Rochester where he was a member of the Delta Upsilon Fraternity. He has also dedicated time to mentoring the next generation of marketers by serving as a judge for the Effie Collegiate awards.

He spearheaded the Excedrin Equal Bytes campaign, an initiative designed to help close the gender disparity gap for female artists in the NFT market.

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Supporting Caregivers
He has publicly spoken about Voltaren's commitment to supporting the 48 million unpaid caregivers in the U.S. through partnerships with organizations like Volunteers of America.
Creative Effectiveness
Discusses using authenticity and connection to drive marketing effectiveness, such as leveraging audio in digital ads to increase sales and return on ad spend.
Brand Innovation
Led Excedrin's first-ever brand extension into the drug-free supplement category and initiated a first-of-its-kind pharma partnership with the gaming platform Twitch.

Media Appearances

Haleon Performance Marketing Director: Creating Authenticity In Data Driven Marketing With Audio | MAD//Fest. Featured in MAD//Fest

See Now

Episode 236 – Rishi Mulgund – Haleon – Performance Marketing Director (Video Interview). Featured in YouTube

See Now

Work History

2-2026
Senior Brand Director, Sensodyne Franchise at Haleon
2-2025 - 2-2026
Brand Director, Sensodyne Franchise at Haleon
6-2023 - 2-2025
Performance Marketing Director at Haleon
9-2020 - 7-2022
Brand Director - Pain Relief (Voltaren & Excedrin) at GSK
11-2019 - 8-2020
Brand Director - Excedrin at GSK

Education

6-2022 - 6-2022
CMO Accelerator Program 2022 from Cannes Lions School
2007 - 2009
M.B.A. from UNC Kenan-Flagler Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Warren, New Jersey, United States Job Level : Senior Designation : Senior Brand Director, Sensodyne Franchise at Haleon
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Insights For Selling To Rishi

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rishi is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rishi

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rishi move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rishi take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rishi

Personality Compatibility


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