Rita W.

Activist
DISC Type : Cd

Marketing Specialist at Zurich Instruments

Zurich, Zurich, Switzerland

Overview

Rita is a Global Marketing Specialist at Zurich Instruments, focusing on helping science-driven startups communicate their value. Educated at Temple University Japan, she holds recent certifications in AI and Account-Based Marketing. Colleagues describe her as attentive, hard-working, and passionate, with deep knowledge of various marketing tools.

Based in Zurich, Rita has extensive international experience and a passion for cross-cultural understanding. She is fluent in English, Mandarin, Cantonese, and Japanese, and has freelanced as a language teacher. She proudly identifies as a Type 1 Diabetic, indicating an interest in health and advocacy.

Unique fact: Rita has experience building a websites CMS from the ground up and has consulted for bloggers and vloggers on their digital marketing presence.

Personality Overview

Value Conscious

Perfectionist

Logical And Quick

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI in Marketing
Recently completed an "AI for Marketing, Sales, and Service Bootcamp," showing a commitment to applying modern technology in her field.
Science Communication
Her career is dedicated to helping science-driven organizations, with direct experience marketing complex quantum products and working for biotech companies.
Global Marketing
Specializes in adapting marketing strategies for international markets, with a focus on leading regional activities in the APAC and Americas regions.

Media Appearances

Rita has no verified media appearances

Work History

7-2023
Marketing Specialist at Zurich Instruments
9-2019 - 6-2023
Marketing Manager at 3Brain AG
4-2013 - 11-2018
English, Chinese, and Cantonese Teacher at Freelance
12-2016 - 12-2017
Freelance Digital Marketing Consultant at Freelance, self-employed
5-2013 - 11-2016
Digital Marketing Manager at ClassDo

Education

2010 - 2014
Bachelor's degree from Temple University Japan
2-2018 - 7-2019
German language from LSI Zurich

More Information

Social Presence :

Prographics :

Exp : 11 Location : Zurich, Zurich, Switzerland Job Level : Junior Designation : Marketing Specialist at Zurich Instruments
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rita

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rita take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rita

Personality Compatibility


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