Ritu Arora

Captain
DISC Type : DS

Freelancer/ Self Employed at One PR India

Gurugram, Haryana, India

Overview

Ritu Arora is a Corporate Communications Strategist with over 17 years of experience building authority for leaders and brands at organizations like ONDC, EY, and KPMG. An alumna of INSEAD and Delhi University, she specializes in personal branding, brand narratives, and employee advocacy. Colleagues consistently describe her as strategic, dependable, and innovative.

Outside of her core work, Ritu is a passionate lifelong learner with a sharp interest in the intersection of technology and creativity. She has recently been exploring AI and prompt engineering. Her posts reveal an observational sense of humor regarding modern marketing trends and a belief in the power of authentic storytelling.

She recently earned certifications in AI tools, including ChatGPT and Deepseek, to enhance her communications expertise.

Personality Overview

Dynamic But Sincere

Decisive But Calm

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Executive Personal Branding
She specializes in shaping personal brands for senior leaders, blending authentic storytelling with strategic corporate communications to enhance their executive visibility and authority.
AI in Communications
She is actively learning and experimenting with AI tools like ChatGPT and DeepSeek, focusing on how curiosity and context can leverage this technology in marketing.
Modern Thought Leadership
Having led thought leadership at EY and KPMG, she actively discusses its evolution, emphasizing the strategic use of storytelling over traditional long-form content.

Media Appearances

Ritu has no verified media appearances

Work History

10-2025
Freelancer/ Self Employed at One PR India
10-2023 - 10-2025
Sr Manager PR & Corporate Communications at Open Network For Digital Commerce (ONDC)
8-2022 - 10-2023
Senior Manager, Research & Thought Leadership for Financial Services practice at EY
4-2020 - 7-2022
Manager - Research & Editorial at KPMG India
4-2019 - 3-2020
Manager - Internal Communications at KPMG India

Education

Program from INSEAD
8-2003 - 7-2006
Bachelor of Arts - BA from Delhi University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Gurugram, Haryana, India Job Level : N/A Designation : Freelancer/ Self Employed at One PR India
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Insights For Selling To Ritu

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ritu is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ritu

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ritu move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ritu take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ritu

Personality Compatibility


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