Ro Brockbank

Enigma
DISC Type : dic

Project Manager: Business Integration at Shell

United Kingdom

Overview

Ro is a strategic project leader with extensive experience delivering high-impact initiatives for global brands like Shell, Tesco, and M&S. Described by colleagues as calm, professional, and intelligent, she excels at leading through ambiguity. She studied Psychology at Stellenbosch University.

Ro is passionate about people-centric initiatives, having volunteered at The Princes Trust to support young adults into employment through coaching and confidence-building. Her personal posts emphasize the importance of employee well-being and emotionally intelligent leadership in the workplace.

She founded her own freelance company, Elementary, to manage brand transformation projects for clients like Diageo and Moët Hennessy.

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Brand Transformation
Managed high-priority brand transformation initiatives at Tesco and led similar freelance projects for major brands like Diageo and Moët Hennessy.
Employee Wellbeing
Advocates for taking more action to improve well-being for all staff, highlighting the importance of humanizing the workplace.
Global Project Delivery
Led a global compliance initiative at Shell across London, Singapore, and the Bahamas, demonstrating experience in managing complex, international projects.

Media Appearances

Ro has no verified media appearances

Work History

6-2022
Project Manager: Business Integration at Shell
8-2019 - 6-2022
Senior Creative Project Manager at Shell
1-2020
Volunteer at The Prince's Trust
2-2018 - 7-2019
Senior Project Manager: Brand Transformation at Tesco
4-2011 - 3-2018
Programme Director at Elementary

Education

Psychology from Stellenbosch University, South Africa
Education details unavailable from Cape Town, South Africa

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Middle Designation : Project Manager: Business Integration at Shell
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Insights For Selling To Ro

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ro is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ro

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ro move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ro take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ro

Personality Compatibility


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