Rob Armour

Critic
DISC Type : C

Marketing Data & Analytics Manager at Allianz

Greater Bournemouth Area, United Kingdom

Overview

Rob is a Marketing Data & Analytics Manager at Allianz with a history of progressive roles at LV=, including Technical Analytics Manager and Campaign Manager. He is certified in Data Analytics and studied Computer Software Engineering at Eastleigh College, showcasing a strong foundation in data-driven marketing.

Based on his professional history in the Bournemouth area and interest in its local university, Rob appears to have strong ties to the regions community and institutions. He values continuous learning in his field, as shown by his professional certifications.

Unique fact: Rob holds a certification specifically in using data visualization to accelerate and improve decision-making.

Personality Overview

ROI Driven

Critic

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Marketing Analytics
His career progression from Campaign Manager to his current role as Marketing Data & Analytics Manager at Allianz demonstrates a long-standing focus on this area.
Data-Driven Decisions
Holds certifications in "Data Analytics for Business Professionals" and "How to Use Data Visualization to Make Better Decisions—Faster, " showing a commitment to actionable insights.
Technical Reporting
His past role as Technical Analytics Manager at LV= indicates deep experience in the technical aspects of data management and reporting infrastructure.

Media Appearances

Rob has no verified media appearances

Work History

9-2021
Marketing Data & Analytics Manager at Allianz
6-2015 - 9-2021
Marketing Data & Reporting Manager at LV=
9-2014 - 6-2015
Technical Analytics Manager at LV=
1-2014 - 9-2014
Campaign Manager at LV=

Education

1989 - 1991
Computer Software Engineering from Eastleigh College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Bournemouth Area, United Kingdom Job Level : Middle Designation : Marketing Data & Analytics Manager at Allianz
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rob

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rob take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rob

Personality Compatibility


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