Serge Raffard

Pioneer
DISC Type : ids

Managing Director Personal Lines at Allianz UK

Germany

Overview

Serge is the Managing Director of Personal Lines at Allianz UK, described as a strategic and delivery-oriented leader. His career includes senior strategy roles at Allianz Group and MetLife Asia. He holds an MBA from Northwesterns Kellogg School and an MSc from the London School of Economics.

He has a clear focus on brand growth, as seen through major sponsorships like the Womens Rugby World Cup and Allianz Stadium. He champions key partnerships to expand market reach and is invested in leveraging new technologies, holding certifications in Generative AI.

Unique fact: He is certified in Prompt Engineering, showcasing a hands-on interest in communicating effectively with AI technologies.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Brand Building
He actively promotes Allianz's brand strength, celebrating its top global ranking and launching a new UK television advertising campaign to build a household name.
Strategic Partnerships
He recently announced a new insurance agreement with Sainsbury’s Bank, highlighting this as a major growth milestone for the company.
Women's Rugby
Announced Allianz's role as an Official Supporter of the Women's Rugby World Cup in England 2025, with the final being held at Allianz Stadium.

Media Appearances

Serge has no verified media appearances

Work History

7-2023
Managing Director Personal Lines at Allianz UK
5-2019
Group Strategy, Marketing, Distribution Officer at Allianz
5-2018
Group Strategy Officer at Allianz
11-2016 - 4-2018
Asia Head - Strategy, Product, Health at MetLife
8-2016 - 10-2016
Asia Head - Strategy, Business Development and Product at MetLife

Education

2003 - 2004
MBA from Northwestern University - Kellogg School of Management
1998 - 1999
MSc from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 21 Location : Germany Job Level : Mid-senior Designation : Managing Director Personal Lines at Allianz UK
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Insights For Selling To Serge

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serge is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Serge

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Serge move?

  • They are generally fast movers and can take quick decisions
  • Can Serge take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Serge

Personality Compatibility


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