Serge Raffard in

Serge Raffard

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Managing Director Personal Lines at Allianz UK
📍 Germany

Serge is the Managing Director of Personal Lines at Allianz UK, described as a strategic and delivery-oriented leader. His career includes senior strategy roles at Allianz Group and MetLife Asia. He holds an MBA from Northwesterns Kellogg School and an MSc from the London School of Economics.

He has a clear focus on brand growth, as seen through major sponsorships like the Womens Rugby World Cup and Allianz Stadium. He champions key partnerships to expand market reach and is invested in leveraging new technologies, holding certifications in Generative AI.

Unique fact: He is certified in Prompt Engineering, showcasing a hands-on interest in communicating effectively with AI technologies.

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Experience
21 Years
Current Role
Managing Director Personal Lines
Job Level
Mid-senior
Location
Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Serge cares about

Brand Building
He actively promotes Allianz's brand strength, celebrating its top global ranking and launching a new UK television advertising campaign to build a household name.
Strategic Partnerships
He recently announced a new insurance agreement with Sainsbury’s Bank, highlighting this as a major growth milestone for the company.
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Career

Work history

7-2023
Managing Director Personal Lines
Allianz UK
5-2019
Group Strategy, Marketing, Distribution Officer
Allianz
5-2018
Group Strategy Officer
Allianz
11-2016 - 4-2018
Asia Head - Strategy, Product, Health
MetLife
8-2016 - 10-2016
Asia Head - Strategy, Business Development and Product
MetLife
In the press

Media appearances

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Education
2003 - 2004
MBA
Northwestern University - Kellogg School of Management
1998 - 1999
MSc
The London School of Economics and Political Science (LSE)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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