Rob Burley in

Rob Burley

Initiator · DISC type Di
Chief Executive Officer at MedicAlert Foundation UK & Ireland
📍 United Kingdom

Rob is a senior leader with over 15 years of experience in the charity sector, specializing in health and disability. As CEO of MedicAlert, he focuses on expanding services and building impactful partnerships, drawing from previous director-level roles at Muscular Dystrophy UK, Breakthrough Breast Cancer, and RNID.

He is deeply committed to supporting people with medical conditions, drawing energy from interacting with others and connecting with the community he serves. He enjoys lunchtime walks and observing his surroundings, reflecting a thoughtful and grounded nature outside of his professional life.

During a lunchtime walk, he was surprised to encounter a horse that he humorously described as "masquerading as a zebra. "

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Experience
21 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Rob shows up

Conviction Driven
Friendly Challenger
Risk-Accepting

They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Rob cares about

Charity Sector Leadership
As a Clore Social Leadership Fellow and CEO, he is focused on developing leaders and growing the impact of non-profit organizations in the health sector.
Health & Disability Policy
Has a long career in public affairs and campaigning, aiming to improve NHS support and change legislation for people with hearing loss and muscular dystrophy.
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Career

Work history

1-2025
Chief Executive Officer
MedicAlert Foundation UK & Ireland
10-2021 - 1-2025
Director of Care, Communications and Support
Muscular Dystrophy UK
12-2018 - 10-2021
Director of Campaigns, Care & Support
Muscular Dystrophy UK
11-2017 - 11-2018
Director of Strategy, Public Affairs & Partnerships
vinspired
4-2017 - 10-2017
Director of Campaigns & Partnerships
Alzheimer's Society
In the press

Media appearances

Rob Burley: One year as MedicAlert CEO. Featured in MedicAlert Foundation UK & Ireland (news)
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Education

Rob has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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