Rob Burley

Initiator
DISC Type : Di

Chief Executive Officer at MedicAlert Foundation UK & Ireland

United Kingdom

Overview

Rob is a senior leader with over 15 years of experience in the charity sector, specializing in health and disability. As CEO of MedicAlert, he focuses on expanding services and building impactful partnerships, drawing from previous director-level roles at Muscular Dystrophy UK, Breakthrough Breast Cancer, and RNID.

He is deeply committed to supporting people with medical conditions, drawing energy from interacting with others and connecting with the community he serves. He enjoys lunchtime walks and observing his surroundings, reflecting a thoughtful and grounded nature outside of his professional life.

During a lunchtime walk, he was surprised to encounter a horse that he humorously described as "masquerading as a zebra. "

Personality Overview

Conviction Driven

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Charity Sector Leadership
As a Clore Social Leadership Fellow and CEO, he is focused on developing leaders and growing the impact of non-profit organizations in the health sector.
Health & Disability Policy
Has a long career in public affairs and campaigning, aiming to improve NHS support and change legislation for people with hearing loss and muscular dystrophy.
Strategic Partnerships
Actively forms collaborations with other charities and stakeholders to extend the reach and impact of the support services his organization provides.

Media Appearances

Rob Burley: One year as MedicAlert CEO. Featured in MedicAlert Foundation UK & Ireland (news)

See Now

Work History

1-2025
Chief Executive Officer at MedicAlert Foundation UK & Ireland
10-2021 - 1-2025
Director of Care, Communications and Support at Muscular Dystrophy UK
12-2018 - 10-2021
Director of Campaigns, Care & Support at Muscular Dystrophy UK
11-2017 - 11-2018
Director of Strategy, Public Affairs & Partnerships at vinspired
4-2017 - 10-2017
Director of Campaigns & Partnerships at Alzheimer's Society

Education

Rob has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at MedicAlert Foundation UK & Ireland
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rob

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rob take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rob

Personality Compatibility


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