Rob Fishersmith

Questioner
DISC Type : c

Web Analytics Manager at The Gym Group

Chertsey, England, United Kingdom

Overview

Rob is a data strategist with over a decade of experience leveraging analytics across retail, leisure, travel, and publishing. As Web Analytics Manager at The Gym Group, he focuses on conversion optimization and marketing attribution. He holds a BSC from Bournemouth University and a professional diploma from The Chartered Institute of Marketing.

Passionate about data, Rob is deeply interested in its origins, how it connects, and the stories it can tell. He is focused on growing his team and has been actively hiring digital analysts and CRO managers to help accelerate the companys analytics roadmap and drive member acquisition, engagement, and retention.

He was instrumental in launching The Gym Group’s affiliate programme, a project that was Highly Commended at the GPMA23 awards.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Analytics
A data evangelist with 10+ years of experience leading web analytics and managing data solutions for content engagement, CRO, and campaign performance.
Team Building
He is actively growing the web analytics function at The Gym Group, frequently posting about hiring digital analysts and CRO managers for his team.
Data Storytelling
Expresses a strong passion for not just data itself, but also for understanding "the stories it tells" and how different data points fit together.

Media Appearances

Rob has no verified media appearances

Work History

9-2023
Web Analytics Manager at The Gym Group
7-2021 - 9-2023
Senior Web Analyst at The Gym Group
8-2019 - 7-2021
Analytics Manager at TUI
2-2018 - 8-2019
Web Analyst at Jack Wills
12-2016 - 2-2018
Commercial Data Analyst at Guardian News & Media

Education

2010 - 2011
Professional Diploma from CIM | The Chartered Institute of Marketing
2001 - 2005
BSC (Hons) from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chertsey, England, United Kingdom Job Level : Middle Designation : Web Analytics Manager at The Gym Group
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rob take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rob

Personality Compatibility


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