Rob Fishersmith
Login to view DISC.Rob is a data strategist with over a decade of experience leveraging analytics across retail, leisure, travel, and publishing. As Web Analytics Manager at The Gym Group, he focuses on conversion optimization and marketing attribution. He holds a BSC from Bournemouth University and a professional diploma from The Chartered Institute of Marketing.
Passionate about data, Rob is deeply interested in its origins, how it connects, and the stories it can tell. He is focused on growing his team and has been actively hiring digital analysts and CRO managers to help accelerate the companys analytics roadmap and drive member acquisition, engagement, and retention.
He was instrumental in launching The Gym Group’s affiliate programme, a project that was Highly Commended at the GPMA23 awards.
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