Suzy Grundy

Enthusiast
DISC Type : i

UX/UI Lead at The Gym Group

London, England, United Kingdom

Overview

Suzy Grundy is a London-based UX/UI Lead at The Gym Group with over 14 years of experience across publishing, advertising, and in-house brand management. She has held senior design roles at Fenwick and Radley, and is described by others as conscientious and methodical.

She is passionate about bringing ideas to life through simple, clear communication and using visual language to engage audiences. Her extensive freelance background demonstrates an entrepreneurial approach to managing direct relationships with a wide range of agencies and clients.

During her freelance career, she rolled out Belstaffs global Here Be Dragons advertising campaign across the UK, Germany, and Japan.

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

eCommerce UX
Played a key role in launching Fenwick's transactional website, overseeing user journeys, UI design, and integrating features like online chat and ratings.
Brand Campaigns
Has extensive experience developing creative and effective solutions for global brands including Belstaff, Bally, Jimmy Choo, and Mercedes-Benz.
Team Leadership
Currently building her team at The Gym Group and previously served as Head of Design at an agency, managing workflows and creative output.

Media Appearances

Suzy has no verified media appearances

Work History

12-2023
UX/UI Lead at The Gym Group
9-2022 - 12-2023
UX/UI & Content Manager at Fenwick
11-2017 - 9-2022
Digital Design & Photography Manager at Fenwick
1-2017 - 11-2017
Lead Designer at Radley
8-2014 - 1-2017
Freelance Designer at Freelance - London

Education

2003 - 2006
2:1 from The Arts Institute at Bournemouth

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : UX/UI Lead at The Gym Group
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Insights For Selling To Suzy

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suzy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Suzy

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Suzy move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Suzy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Suzy

Personality Compatibility


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