Rob Gifis in

Rob Gifis

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Strategy & Operations - Director eCommerce Sellout Platforms at Samsung Electronics America
📍 New York City Metropolitan Area, United States

Rob is the Director of eCommerce Sellout Platforms at Samsung, specializing in strategy, analytics, and operations. With an MBA from NYU Stern, he excels at developing new go-to-market strategies and data-backed assessments. Colleagues describe him as driven, insightful, and possessing strong financial modeling expertise.

Outside of work, Rob is a family man who shares anecdotes about his wife, son, and daughter. He appears to enjoy family outings, such as contemplating taking his daughter to a professional hockey game, and actively supports his wifes interior design business.

He recently led the successful launch of the Samsung Store on TikTok Shop, a new and innovative sales channel.

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Experience
21 Years
Current Role
Strategy & Operations - Director eCommerce Sellout Platforms
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Rob cares about

Social Commerce
He is responsible for new eCommerce platforms, recently spearheading the launch of Samsung's store on TikTok Shop to engage millions of creators and consumers.
eCommerce Strategy
His role focuses on identifying, incubating, and scaling new direct-to-consumer platforms for Samsung, including 1P/3P marketplaces and agentic commerce.
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Career

Work history

7-2024
Strategy & Operations - Director eCommerce Sellout Platforms
Samsung Electronics America
5-2021 - 7-2024
Head of Strategy, Planning & Innovation - Display Division
Samsung Electronics America
1-2020 - 5-2021
Office of the CEO - Incubation Team
Samsung Electronics America
2-2017 - 1-2020
Strategy & Analytics - US Mobile
Samsung Electronics America
1-2016
Independent Business Consultant
Grayson Advisors
In the press

Media appearances

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Education
Master of Business Administration (M.B.A.)
NYU Stern School of Business
Bachelor’s Degree
Hamilton College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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