Rob Hammond

Questioner
DISC Type : c

Revenue Growth Leader at Danone

Ladera Ranch, California, United States

Overview

Rob is a seasoned commercial vice president in the food and beverages industry, currently leading revenue growth at Danone. With over 20 years of experience at The Coca-Cola Company and Reyes Coca-Cola Bottling, his expertise is in growing brands and expanding profit. He holds a Masters degree from Arizona State University.

He values long-term professional connections, considering colleagues from his two decades at Coca-Cola as lifelong friends. Rob is passionate about working for mission-driven companies, expressing pride in joining an organization that is committed to doing "Good" in all forms of the word.

After spending more than 20 years within the Coca-Cola system, he made a significant career move to join competitor Danone.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Revenue Growth
His career is centered on leading revenue growth management and commercial strategy for major food and beverage companies like Danone and Coca-Cola.
Sustainable Growth
He publicly expressed his pride in joining Danone because of its commitment to "do good" and achieve sustainable growth, aligning with his personal values.
Brand Profitability
His professional headline is "Growing Brands and Expanding Profit, " indicating a core focus on strategies that directly impact the bottom line.

Media Appearances

Rob has no verified media appearances

Work History

1-2022
Revenue Growth Leader at Danone
10-2017 - 1-2022
VP Commercial Strategy & Revenue Growth Management at Reyes Coca-Cola Bottling
1-2016 - 1-2022
VP Commercial Strategy and Revenue Growth Management, West Operating Unit at The Coca-Cola Company
5-2015 - 1-2016
VP, Commercial Strategy & Development at The Coca-Cola Company
3-2013 - 4-2015
Group Director, Revenue Growth Management at The Coca-Cola Company

Education

2002 - 2004
Masters from Arizona State University
1996 - 1998
BS from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Ladera Ranch, California, United States Job Level : Senior Designation : Revenue Growth Leader at Danone
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rob take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rob

Personality Compatibility


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