Rob Hedley

Examiner
DISC Type : sc

Senior Frontend Developer at BetterGov

Send, England, United Kingdom

Overview

Rob Hedley is an SC Cleared Senior Frontend Developer with expertise in building applications for AI and data-verification projects. He has led front-end development for organizations like Microsoft and the Met Office, utilizing React, TypeScript, and SvelteKit to deliver complex user interfaces.

He humorously coined the term "AI-xiety" to describe the unpredictable nature of AI coding assistants.

Personality Overview

Process Oriented

Status Quo Seeker

Unexpressive

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

AI Development Tools
He is actively exploring and evaluating the latest generation of AI-powered development tools, having recently tested platforms like Cursor, Bolt, and Tempo to build applications.
Developer Experience
Expresses strong opinions on improving the hiring process, particularly criticizing impractical and "ridiculous" coding tests that don't reflect real-world development work.
Modern UI Technologies
His recent roles involve a broad stack including ReactJS, SvelteKit, Vite, and TailwindCSS, indicating a focus on contemporary and efficient front-end frameworks.

Media Appearances

Rob has no verified media appearances

Work History

11-2025
Senior Frontend Developer at BetterGov
7-2023
Chief Technology Officer at YAAY.me
9-2025 - 10-2025
Senior Front End Developer at Microsoft
7-2025 - 9-2025
Scientific Lead Developer at Met Office
2-2025 - 7-2025
Senior Front End Developer at Oxford Dynamics

Education

1985 - 1988
Education details unavailable from Crestwood School, Kingswinford

More Information

Social Presence :

Prographics :

Exp : 2 Location : Send, England, United Kingdom Job Level : Leadership Designation : Senior Frontend Developer at BetterGov
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rob

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Rob take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Rob

Personality Compatibility


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