Rob Hopkins

Captain
DISC Type : DS

Head of Ecommerce & Digital at The Soho Lighting Co

London, England, United Kingdom

Overview

Rob is a data-driven Head of E-commerce with 23 years of experience managing seven-figure budgets and leading digital strategy. A graduate of the University of Worcester, he possesses hands-on expertise in SEO, PPC, and Python with API integration. Colleagues describe him as knowledgeable, approachable, and supportive.

Beyond his professional roles, Rob demonstrates a keen interest in the evolution of technology and marketing. He actively follows developments in AI, including LLM systems and search engine integrations, and engages with discussions on modern branding strategies and their real-world impact.

Unique fact: Rob combines high-level strategic oversight with hands-on technical skills, including Python coding and implementing AI-driven A/B testing.

Personality Overview

Output-Driven

Long-Term Thinker

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Marketing
Actively follows developments in LLM systems and AI's impact on search traffic, and has previously used AI-driven A/B testing to optimize Google Shopping feeds.
Technical SEO
Engages with the technical aspects of search engine optimization, including topics like JavaScript rendering and its impact on search performance.
E-commerce Growth
Focuses on exceeding revenue and ROAS targets through comprehensive digital strategies, P&L management, and optimizing the full marketing funnel.

Media Appearances

Rob has no verified media appearances

Work History

11-2024
Head of Ecommerce & Digital at The Soho Lighting Co
2-2020 - 6-2024
Head Of Digital - Ecommerce at Outdoor and Cycle Concepts Ltd
7-2019 - 1-2020
Head of Digital Acquisition - Marketing Agency at T/F/D - Think Feel Do
5-2019 - 7-2019
Digital Marketing Manager - Agency (Paid Social) at Digital Marketing Specialist Ltd
11-2018 - 4-2019
Global Marketing Manager - SaaS Lead Gen at Montala Limited

Education

2000 - 2002
Bachelor’s Degree from University of Worcester
1997 - 1999
A levels from Cirencester College

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce & Digital at The Soho Lighting Co
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rob

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rob take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rob

Personality Compatibility


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