Rob Howard

Captain
DISC Type : DS

Chief Executive Officer and Founder at Kindred Motorworks

San Francisco, California, United States

Overview

Rob Howard is a seasoned entrepreneur with deep expertise in automotive, technology, and supply chain logistics. He has founded and scaled three companies, including two successful exits to public corporations. He holds an MBA from the Yale School of Management and a BS from Virginia Tech, underscoring his blend of business and technical acumen.

His primary passion lies in the intersection of classic automotive design and modern technology, which led him to establish Kindred Motorworks. He is dedicated to reimagining vintage vehicles for the electric era, with a strong focus on sustainability. Rob actively shares his journey and insights through media features and podcasts.

He has successfully founded, scaled, and sold two previous startups, Ensenda and Grand Junction, before founding his current venture.

Personality Overview

Dynamic But Sincere

Output-Driven

Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Vintage Car Modernization
As the founder of Kindred Motorworks, he is dedicated to retrofitting classic cars with modern technology and electric power, a passion stemming from his childhood.
Supply Chain Technology
He has extensive experience founding and leading logistics and last-mile delivery tech companies like Ensenda and Grand Junction, which was acquired by Target.
EV Sustainability
He actively discusses the sustainability aspects of modernizing vintage cars with EV technology in interviews and podcasts.

Media Appearances

What Makes An Automobile Truly Sustainable with Rob Howard of Kindred Motorworks. Featured in Spotify

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S6E77 – Kindred Motorworks: Restoring Classics, Reimagining the Future. Featured in Apple Podcasts

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EV with Rob Howard of Kindred Motorworks. Featured in YouTube

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Work History

4-2020
Chief Executive Officer and Founder at Kindred Motorworks
4-2020
Board Member at Boxbot
4-2020
Board Member at Shipt
8-2017 - 3-2020
Vice President, Technology at Target
8-2017
Chief Executive Officer and Founder at Grand Junction

Education

MBA from Yale School of Management
BS from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Executive Officer and Founder at Kindred Motorworks
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rob

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rob take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rob

Personality Compatibility


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