Rob Lawrence, MBA

Trailblazer
DISC Type : DI

SVP, Digital & FinTech at Georgia's Own Credit Union

Jacksonville, Florida, United States

Overview

Rob Lawrence is the SVP of Digital & Financial Technology at Georgias Own Credit Union, where he leads digital transformation and fintech strategy. With two decades of experience and a postgraduate certificate from Yale, he specializes in leveraging AI and automation. People who have worked with him describe him as an "authentic", "trustworthy", and "supportive" leader.

A military veteran, Rob is passionate about community service and leadership development. He serves on the boards of Hagar, an anti-trafficking non-profit, and Employer Support of the Guard & Reserve (ESGR). He frequently posts about leadership principles, drawing lessons from his military background and authors like Stephen Covey.

He had the distinct honor of meeting and speaking with General Colin Powell on two separate occasions during his military service.

Personality Overview

Charismatic

Assertive

Persuasive

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Digital Transformation
He is responsible for driving Georgia’s Own Credit Union’s digital transformation and fintech strategy, with a focus on creating a "digital-first" member experience.
Servant Leadership
His recommendations and personal posts consistently highlight principles of authentic leadership, trust, and team development, referencing his military background and thought leaders.
AI in Finance
He holds certifications related to AI and is tasked with incorporating innovative technologies like automation and machine learning into the credit union's strategy.

Media Appearances

Rob has no verified media appearances

Work History

4-2025
SVP, Digital & FinTech at Georgia's Own Credit Union
5-2024 - 4-2025
SVP, Commercial and Treasury Technology at Georgia's Own Credit Union
6-2023
Member Board of Directors at Hagar
10-2023
Board Member at Employer Support of the Guard & Reserve (ESGR)
6-2022 - 5-2024
Principal Owner at Be-Know-Do Consulting

Education

10-2021 - 12-2021
Postgraduate Certifcate from Yale School of Management
2006 - 2008
Master of Business Administration (M.B.A.) from Touro University Worldwide

More Information

Social Presence :

Prographics :

Exp : 6 Location : Jacksonville, Florida, United States Job Level : Leadership Designation : SVP, Digital & FinTech at Georgia's Own Credit Union
URL has been copied!

Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rob

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Rob take some risk or not?

  • They can take risks if necessary.

You And Rob

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.