Rob Leff

Commander
DISC Type : D

Chief Financial Officer and Chief Operating Officer at American Hartford Gold

Thousand Oaks, California, United States

Overview

Rob has no verified overview

Personality Overview

Impact-Driven

Decisive

Candid & Clear

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They respond well to strong and respectful communication.

Topics They Care About

Rob has no verified topics they care about

Media Appearances

Rob has no verified media appearances

Work History

12-2025
Chief Financial Officer and Chief Operating Officer at American Hartford Gold
10-2024 - 10-2025
Chief Financial Officer at Azira
1-2022 - 10-2024
Chief Financial Officer at Nativo Inc
8-2020 - 12-2021
Chief Financial Officer/Chief Investment Officer at VideoAmp
1-2019 - 7-2020
Chief Financial Officer at OpenX

Education

9-2000 - 6-2002
MBA from Northwestern University - Kellogg School of Management
9-1992 - 6-1996
MA & BA from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Thousand Oaks, California, United States Job Level : Leadership Designation : Chief Financial Officer and Chief Operating Officer at American Hartford Gold
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rob

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rob take some risk or not?

  • The risks don’t matter much to them.

You And Rob

Personality Compatibility


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