Rob McCue

Initiator
DISC Type : Di

Director, Sales Enablement & Client Education at automotiveMastermind Inc.

United States

Overview

Rob is a sales enablement leader with over 15 years of experience, specializing in go-to-market readiness and scalable onboarding. At automotiveMastermind, he built the enablement function from the ground up, driving revenue growth through impactful training programs. His colleagues describe him as a genuine, great leader and team player.

He single-handedly onboarded, trained, and certified over 300 commercial representatives during a period of hyper-growth.

Personality Overview

Confident

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

GTM Enablement
A core focus of his career, responsible for aligning go-to-market teams to drive revenue outcomes and support product rollouts at automotiveMastermind.
Scaled Onboarding
He built and launched role-specific onboarding programs from scratch for sales, BDR, SDR, and enterprise teams, training over 300 representatives.
Customer Education
Expanded his role to include customer education, where he designed and scaled Mastermind Academy, the company's external Learning Management System (LMS).

Media Appearances

Rob has no verified media appearances

Work History

6-2022
Director, Sales Enablement & Client Education at automotiveMastermind Inc.
3-2020 - 7-2022
Director, Sales Enablement at automotiveMastermind Inc.
9-2017 - 3-2020
Sales Enablement Manager at automotiveMastermind Inc.
1-2017
Contributing Member at Sales Enablement Society
12-2015 - 9-2017
Director, Sales Enablement at YP, The Real Yellow Pages®

Education

2003 - 2004
Bachelor of Science (BS) from East Stroudsburg University of Pennsylvania
1999 - 2002
Education details unavailable from Castleton University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Mid-senior Designation : Director, Sales Enablement & Client Education at automotiveMastermind Inc.
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rob

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Rob take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Rob

Personality Compatibility


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