Rob McLarnon

Collaborator
DISC Type : si

Research Director at BEESY Strategy

Greater Boston, United States

Overview

Rob McLarnon is a Research Director at BEESY Strategy, specializing in life sciences market insights and strategy. He focuses on leveraging behavioral science to understand the underlying drivers of customer behavior. He earned his Bachelor of Science from The Johns Hopkins University and has a background in quantitative research.

He co-authored a publication on developing a non-optical technique for monitoring microfluidic interfacial flows, aiming to improve biomolecular detection on a chip for use outside of traditional lab environments.

Personality Overview

Good Listener

Appreciative

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Behavioral Science
He joined BEESY Strategy specifically to leverage behavioral science, focusing on the "why? " and "so what? " of data-driven stories in market research.
Pharma Market Research
He actively represents his company at industry events like the Pharma Market Research Conference (PMRC) and discusses key topics such as therapeutic inertia.
Life Sciences Strategy
His career headline and current role are centered on providing market insights and strategic direction for the life sciences industry.

Media Appearances

Rob has no verified media appearances

Work History

12-2022 - 1-2025
Research Director at BEESY Strategy
6-2021 - 11-2022
Consultant at TRINITY
3-2021 - 6-2021
Customer Insights Researcher at Cengage
4-2020 - 3-2021
Quantitative Researcher at Cengage
4-2018 - 4-2020
Research Associate, Product Research at Cengage

Education

2012 - 2016
Bachelor of Science (B.S.) from The Johns Hopkins University
2008 - 2012
Education details unavailable from The Rivers School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : N/A Designation : Research Director at BEESY Strategy
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Summarize the key points at the end of the conversation
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Rob

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Rob take some risk or not?

  • They probably won’t put a lot at risk.

You And Rob

Personality Compatibility


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