Rob Rule

Questioner
DISC Type : c

Founder and CEO at Entropix Ltd

Liverpool, England, United Kingdom

Overview

Rob Rule is a seasoned business leader with over 30 years of experience and a PhD from the University of Liverpool. As the CEO and co-founder of Entropix Ltd, he leads a biotechnology company specializing in enzyme development. His expertise lies in technology commercialization, M&A, and securing investment for growth.

His extensive career includes board-level and Non-Executive Director roles across diverse sectors such as automotive, nanotechnology, and food and beverage. He founded Redfish Ventures, a consultancy focused on turning technology concepts into successful businesses, showcasing his entrepreneurial drive and strategic vision.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Biotechnology Innovation
As co-founder and CEO of Entropix, he is pioneering technologies for nucleic acid and protein purification and developing novel enzymes.
Technology Commercialisation
His career is focused on bringing new technologies to market, a core expertise demonstrated through his consultancy, Redfish Ventures, and various board roles.
Mergers & Acquisitions
He has significant experience leading M&A and corporate strategy from his time as a board member at Hexadex Ltd and other director positions.

Media Appearances

Rob has no verified media appearances

Work History

4-2021
Founder and CEO at Entropix Ltd
1-2021
Non Executive Director at Teconnex Ltd, Eminox Ltd, NuNano Ltd
9-2016 - 12-2020
Group Business Development Director at HEXADEX LIMITED
6-2010 - 9-2016
Managing Director at Ceramex Ltd
9-2009 - 3-2023
Chairman at FlavorActiV Limited

Education

1983 - 1986
BSc from University of Bristol
1987 - 1990
PhD from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 35 Location : Liverpool, England, United Kingdom Job Level : Leadership Designation : Founder and CEO at Entropix Ltd
URL has been copied!

Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rob take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rob

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.