Rob Woomer

Examiner
DISC Type : sc

Chief Executive Officer at Skyway Capital Markets, LLC

Atlanta, Georgia, United States

Overview

Rob Woomer is the CEO of Skyway Capital Markets, bringing 30 years of experience across finance, real estate, and investment banking. He previously led capital markets for Peachtree Hotel Group, driving significant growth. Rob holds an MBA from Northwesterns Kellogg School of Management and began his career as a CPA.

Beyond his extensive professional commitments, Rob is a father.

Throughout his investment banking career, he has advised on more than $8 billion in M&A transactions and $2 billion in private equity placements.

Personality Overview

Process Oriented

Unexpressive

Overcautious

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Private Capital Advisory
As CEO and Head of Private Capital Advisory, he has recently focused on doubling his team's size and expanding its scope into the RIA space.
Alternative Investments
He is a frequent speaker at industry conferences and on podcasts, sharing his insights on due diligence and strategies for alternative investments.
Hospitality Investing
He spent nearly a decade leading capital markets for Peachtree Hotel Group, where he was instrumental in investing over $9 billion in real estate assets.

Media Appearances

Rob has no verified media appearances

Work History

3-2024
Chief Executive Officer at Skyway Capital Markets, LLC
3-2024
Head of Private Capital Advisory at Skyway Capital Markets, LLC
8-2022 - 6-2024
Senior Managing Director at Skyway Capital Markets, LLC
9-2019 - 8-2022
President at Peachtree PC Investors
7-2013 - 8-2022
President, Capital Markets at Peachtree Hotel Group

Education

1998 - 2000
MBA from Northwestern University - Kellogg School of Management
1985 - 1989
Bachelor of Science (B.S.) from William & Mary

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Chief Executive Officer at Skyway Capital Markets, LLC
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rob

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Rob take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Rob

Personality Compatibility


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