Robb Scott

Researcher
DISC Type : Cs

Strategy Execution Resource Resilience EQ Axiology Human Measurement at A2X International

United Kingdom

Overview

Robb Scott is an impact executive and performance coach with over 25 years of experience, including CEO and COO-level roles at companies like GE Healthcare. At A2X International, he focuses on strategy execution and people analytics. Robb is an Accredited Mental Toughness Trainer, and colleagues describe him as an "inspirational leader" and a "powerhouse".

Outside of his corporate career, Robb is a former professional and Scottish international rugby player. He played lock for London Scottish and was retrospectively awarded his Scotland cap in 2023 for a match played three decades earlier. His athletic background heavily influences his current work in elite performance coaching.

Unique fact: He successfully transitioned from playing international rugby for Scotland to becoming a CEO and shaping high-performance corporate teams.

Personality Overview

ROI Seeker

Soft Communicator

Perfectionist

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Strategy Execution
A core focus of his 25-year career and the primary service of his current company, A2X International.
Performance Coaching
Combines his background as an elite sportsman with his current executive coaching role, focusing on helping others outperform.
Emotional Intelligence
Holds a certification as a CCR3 Emotional Intelligence Coach and applies it to business and resilience challenges like Brexit.

Media Appearances

Robb has no verified media appearances

Work History

2007 - 4-2025
Strategy Execution Resource Resilience EQ Axiology Human Measurement at A2X International
2005 - 2007
CEO - Enterprise & Integrated IT Solutions at GE Healthcare Technologies
2003 - 2005
Group Programme Director at BNFL
2002 - 2003
Director, Project Management at Thales Group
1999 - 2002
Programme Director at 186k

Education

Education details unavailable from CCR3 Emotional Intelligence Coach
CCR3 Emotional Intelligence Coach from Executive Performance Coach

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : N/A Designation : Strategy Execution Resource Resilience EQ Axiology Human Measurement at A2X International
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Insights For Selling To Robb

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Use a presentation with information before getting into a live product walkthrough
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robb is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Robb

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Robb move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Robb take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Robb

Personality Compatibility


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