Robbie Hicks, CPA

Critic
DISC Type : C

Chief Financial Officer at Prime Alliance Bank

Farmington, Utah, United States

Overview

Robbie has no verified overview

Personality Overview

Objective Thinker

Precise

Critic

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Robbie has no verified topics they care about

Media Appearances

Robbie has no verified media appearances

Work History

1-2025
Chief Financial Officer at Prime Alliance Bank
10-2018 - 1-2025
Controller at Prime Alliance Bank
8-2016 - 10-2018
Senior Audit Associate at KPMG US
1-2015 - 4-2015
Audit Intern at KPMG US
3-2011 - 12-2014
Account Manager at ClearPlay, Inc.

Education

2015 - 2016
Master of Accounting (MAcc) from University of Utah - David Eccles School of Business
2008 - 2014
Bachelor's Degree from University of Utah - David Eccles School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Farmington, Utah, United States Job Level : Leadership Designation : Chief Financial Officer at Prime Alliance Bank
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Insights For Selling To Robbie

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robbie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Robbie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Robbie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Robbie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Robbie

Personality Compatibility


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