Robbie Laidlaw

Questioner
DISC Type : c

Managing Director at Thomas Franks London

United Kingdom

Overview

Robbie Laidlaw is the Managing Director for Thomas Franks London, leveraging nearly eight years of business development experience from The Genuine Dining Co. An award-winning professional, he holds a Higher National Diploma from Edinburgh Napier University and was named Salesperson of the Year at the 2024 Foodservice Cateys.

Robbie is a dedicated fundraiser and advocate, recently running the London Marathon for the British Heart Foundation in honor of his son. He champions inclusive employment opportunities for young adults with learning disabilities, actively supporting organizations like Fair Shot Café and contributing to disability access initiatives within his company.

In an incredible feat of endurance, Robbie rowed 3, 000 miles across the Atlantic, raising over £300, 000 for the charity Hospitality Action.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Charity Fundraising
Ran the London Marathon raising over £6, 000 for the British Heart Foundation and previously rowed across the Atlantic, raising over £300, 000 for Hospitality Action.
Inclusive Employment
Actively supports Fair Shot Café, which trains young adults with learning disabilities, and serves as an "Access Champion" at his company to promote disability inclusion.
Contract Catering
Has built his career in the contract catering and foodservice industry, progressing from Business Development Manager to Managing Director at leading firms.

Media Appearances

Robbie has no verified media appearances

Work History

1-2026
Managing Director at Thomas Franks London
11-2021 - 12-2025
Business Development Director at The Genuine Dining Co.
10-2019 - 11-2021
Head Of Sales at The Genuine Dining Co.
5-2018 - 10-2019
Business Development Manager at The Genuine Dining Co.
8-2017 - 5-2018
Sales Specialist at Your Golf Travel Limited

Education

2009 - 2011
Higher National Deploma from Edinburgh Napier University
2001 - 2007
Education details unavailable from North Berwick High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director at Thomas Franks London
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Insights For Selling To Robbie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robbie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Robbie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Robbie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Robbie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Robbie

Personality Compatibility


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