Robbie Millar

Go-getter
DISC Type : d

Chief Global Brands Officer at Suntory Global Spirits

United Kingdom

Overview

Robbie Millar is the Chief Global Brands Officer at Suntory Global Spirits and a Council Member of the Scotch Whisky Association. With over 35 years of experience, his career includes senior marketing and brand leadership roles at Carlsberg and Diageo. He holds a BA in Business Organisation from Heriot-Watt University.

A native of Scotland, Robbies career sees him split his time between London and New York City. He has a deep-rooted passion for the whisky industry, viewing himself as a "custodian of iconic Scotch & Irish whiskies" and their heritage.

Early in his career, he co-founded Drink Works, a strategy, innovation, and design consultancy focused on the multi-national drinks sector.

Personality Overview

Fast-Paced

Self-Confident

Direct & Candid

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Scotch Whisky Advocacy
As a Council Member for the Scotch Whisky Association, he actively advocates for the industry, which he describes as a "massive success story" for Scotland.
Global Brand Building
His career is defined by leading global brands like Jim Beam and Laphroaig, focusing on premiumisation and strategic partnerships to drive growth.
Corporate Sustainability
He frequently emphasizes sustainability as a key brand advantage and has completed a sustainability leadership program at the University of Cambridge.

Media Appearances

Robbie has no verified media appearances

Work History

8-2024
Chief Global Brands Officer at Suntory Global Spirits
1-2024 - 8-2024
President, Global Whiskies & Prestige at Suntory Global Spirits
6-2022 - 1-2024
Managing Director, House of Scotch & Irish Whiskies at Suntory Global Spirits
11-2018 - 6-2022
VP Global Marketing at Carlsberg Group
7-2017 - 11-2018
VP Marketing Development at Carlsberg Group

Education

1986 - 1989
BA Hons Business Organisation from Heriot-Watt University
Strategic Innovation from Imperial Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Leadership Designation : Chief Global Brands Officer at Suntory Global Spirits
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Insights For Selling To Robbie

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robbie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Robbie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Robbie move?

  • Their decision making speed is somewhere in the middle.
  • Can Robbie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Robbie

Personality Compatibility


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