Dr. Ir. Linda Kester

Questioner
DISC Type : c

Founding Partner at JigsEye

Diemen, Noord-Holland, Nederland, Netherlands

Overview

Dr. Ir. Linda Kester is a Founding Partner at JigsEye, an award-winning researcher, and an expert in strategic portfolio management. With a PhD from Delft University of Technology, she helps organizations bridge the gap from strategy to execution, focusing on digital transformation and innovation. She is also a renowned speaker for various executive programs.

Outside of her primary work, Linda is a mother to two sons and serves on the advisory board for Waterly, a social enterprise focused on providing clean drinking water. Her personal outlet is dancing, especially at sunny festivals, and she enjoys traveling with her sons to new and adventurous places.

Her research on Strategic Portfolio Decision Making was selected as one of the top 20 case studies worldwide in the field of Innovation Management over a twenty-year period.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Strategic Portfolio Management
This is the core of her academic research, her PhD, and the central focus of her consultancy, JigsEye. She is a recognized scientific expert in this field.
Corporate Innovation
She specializes in helping organizations with (radical) innovation and lectures on New Product Development & Innovation at Nyenrode Business Universiteit.
Digital Transformation
Her work focuses on accelerating strategy in the context of technological disruption and digital transformation, a key topic in her executive education courses.

Media Appearances

Dr. has no verified media appearances

Work History

1-2018
Founding Partner at JigsEye
1-2018
Affiliated Researcher & Executive education at KIN Center for Digital Innovation
4-2017
Lecturer ExecutiveMBA and Examiner MSc at Nyenrode Business Universiteit
4-2014
Lecturer Executive Master Program at EURIB
12-2015 - 1-2018
Advisory Board Member at Waterly

Education

2007 - 2011
Doctor of Philosophy - PhD from Delft University of Technology
2004 - 2006
Master's degree from Delft University of Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : Diemen, Noord-Holland, Nederland, Netherlands Job Level : Junior Designation : Founding Partner at JigsEye
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Insights For Selling To Dr. Ir. Linda

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Ir. Linda is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dr. Ir. Linda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dr. Ir. Linda move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dr. Ir. Linda take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dr. Ir. Linda

Personality Compatibility


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