Robert (Bob) Lederer

Visionary
DISC Type : Ds

Director New Business Development at Onpointe Insights, Inc.

Skokie, Illinois, United States

Overview

Bob Lederer is a globally respected market research expert with over two decades of experience advising clients through his firm, RFL Communications. He specializes in AI for market research and analytics. Colleagues describe him as an innovator, thought leader, and a respected industry voice. He holds a BA from Stony Brook University.

Bob was honored as the inaugural ESOMAR "Insight250 LEGEND" for his pioneering impact and leadership in the market research industry.

Personality Overview

Big Vision Person

Risk Tolerant

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Research
He consults and educates market research agencies on identifying and implementing appropriate, customized AI applications to enhance analytics and gain a competitive edge.
Corporate Governance
He is actively seeking opportunities to serve on Boards of Directors within the market research industry, offering a panoramic and unbiased marketplace perspective.
New Business Development
His current role involves strategic outreach and sales to local governments, leveraging his 30 years of experience in cold call marketing and sales.

Media Appearances

Robert has no verified media appearances

Work History

1-2025
Director New Business Development at Onpointe Insights, Inc.
4-2024
Consulting on all aspects of Research/Insights, notably Research AI at RFL Communications, Inc.
6-2023 - 12-2023
Consultant at Leger Research
4-2022 - 6-2023
Chief Mentor & Partner at RSB Insights & Analytics
10-2020
Expert "Operational Development Consultant" & Personal "Coach" for Client Insights Depts. at RFL Communications, Inc.

Education

1970 - 1974
BA from Stony Brook University

More Information

Social Presence :

Prographics :

Exp : 47 Location : Skokie, Illinois, United States Job Level : Mid-senior Designation : Director New Business Development at Onpointe Insights, Inc.
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Insights For Selling To Robert (Bob)

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert (Bob) is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robert (Bob)

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robert (Bob) move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robert (Bob) take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robert (Bob)

Personality Compatibility


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