Director New Business Development at Onpointe Insights, Inc.
📍 Skokie, Illinois, United States
Bob Lederer is a globally respected market research expert with over two decades of experience advising clients through his firm, RFL Communications. He specializes in AI for market research and analytics. Colleagues describe him as an innovator, thought leader, and a respected industry voice. He holds a BA from Stony Brook University.
Bob was honored as the inaugural ESOMAR "Insight250 LEGEND" for his pioneering impact and leadership in the market research industry.
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Experience
47 Years
Current Role
Director New Business Development
Job Level
Mid-senior
Location
Skokie, Illinois, United States
Personality Overview
How Robert shows up
Big Vision Person
Risk Tolerant
Goal-Oriented
Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.
Priorities
Topics Robert cares about
AI in Research
He consults and educates market research agencies on identifying and implementing appropriate, customized AI applications to enhance analytics and gain a competitive edge.
Corporate Governance
He is actively seeking opportunities to serve on Boards of Directors within the market research industry, offering a panoramic and unbiased marketplace perspective.
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Career
Work history
1-2025
Director New Business Development
Onpointe Insights, Inc.
4-2024
Consulting on all aspects of Research/Insights, notably Research AI
RFL Communications, Inc.
6-2023 - 12-2023
Consultant
Leger Research
4-2022 - 6-2023
Chief Mentor & Partner
RSB Insights & Analytics
10-2020
Expert "Operational Development Consultant" & Personal "Coach" for Client Insights Depts.
RFL Communications, Inc.
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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