Robert (Bob) Lederer in

Robert (Bob) Lederer

Login to view DISC.
Director New Business Development at Onpointe Insights, Inc.
📍 Skokie, Illinois, United States

Bob Lederer is a globally respected market research expert with over two decades of experience advising clients through his firm, RFL Communications. He specializes in AI for market research and analytics. Colleagues describe him as an innovator, thought leader, and a respected industry voice. He holds a BA from Stony Brook University.

Bob was honored as the inaugural ESOMAR "Insight250 LEGEND" for his pioneering impact and leadership in the market research industry.

Read the full overview →
Experience
47 Years
Current Role
Director New Business Development
Job Level
Mid-senior
Location
Skokie, Illinois, United States
Personality Overview

How Robert shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Robert cares about

AI in Research
He consults and educates market research agencies on identifying and implementing appropriate, customized AI applications to enhance analytics and gain a competitive edge.
Corporate Governance
He is actively seeking opportunities to serve on Boards of Directors within the market research industry, offering a panoramic and unbiased marketplace perspective.
+4 more topics Login to view topics
Career

Work history

1-2025
Director New Business Development
Onpointe Insights, Inc.
4-2024
Consulting on all aspects of Research/Insights, notably Research AI
RFL Communications, Inc.
6-2023 - 12-2023
Consultant
Leger Research
4-2022 - 6-2023
Chief Mentor & Partner
RSB Insights & Analytics
10-2020
Expert "Operational Development Consultant" & Personal "Coach" for Client Insights Depts.
RFL Communications, Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1970 - 1974
BA
Stony Brook University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Marc Huzansky
Marc Huzansky
Vice President of Sales
Konovo
 John Cantarella
John Cantarella
Vice President, Community & Scaled Creator Partnerships
Meta
LD
Lety Diaz
HR Manager
Just Auto Insurance Services., Inc.
 Connie Droge, MBA
Connie Droge, MBA
Executive Vice President Stores and Asset Protection | Burlington, NJ
Burlington Stores, Inc.
Unlock the full playbookSee exactly how to sell to Robert. Free, 10 seconds.