Robert Briffa

Doer
DISC Type : ds

Chief Executive Officer at Efficiency Works

Sydney, New South Wales, Australia

Overview

Robert Briffa is the Chief Executive Officer at Efficiency Works, where he focuses on optimizing business performance through consultancy and training in productivity and continuous improvement. He holds a BSc Hons, a Lean Six Sigma Black Belt, and has an extensive background in senior sales management. People describe him as professional, knowledgeable, and an expert.

Outside of his professional life, Robert shows an interest in American football, specifically following the Philadelphia Eagles. He is also involved with the Australian Institute of Management, where he completed a Mini MBA, reflecting a commitment to ongoing professional development and networking within the management community.

He has deep expertise selling performance chemicals to technical roles like Laboratory Managers and R&D Chemists.

Personality Overview

Long-term Focused

Results Focused

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Business Productivity
As CEO of Efficiency Works, his primary focus is providing tools and methods to help operations staff optimize business performance and increase productivity.
Leadership Training
He is passionate about broadening minds with proven leadership techniques and offers specialized consultancy and training through his company.
Continuous Improvement
He is a certified Lean Six Sigma Black Belt and champions methodologies that drive incremental and step-change improvements within organizations.

Media Appearances

Robert has no verified media appearances

Work History

6-2021
Chief Executive Officer at Efficiency Works
1-2007 - 6-2021
Managing Director at Synergy People
2-2001 - 1-2007
NSW Sales Manager at Nuplex Resins
NSW & Qld. Sales Manager at Ciba Speciality Chemicals
Sales Manager at Akzo Nobel

Education

1985 - 1989
BSc Hons (II.I) from University of Sydney
Mini MBA from Australian Institute of Management

More Information

Social Presence :

Prographics :

Exp : 24 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Chief Executive Officer at Efficiency Works
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robert

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robert take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robert

Personality Compatibility


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