Robert Briffa in

Robert Briffa

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Chief Executive Officer at Efficiency Works
📍 Sydney, New South Wales, Australia

Robert Briffa is the Chief Executive Officer at Efficiency Works, where he focuses on optimizing business performance through consultancy and training in productivity and continuous improvement. He holds a BSc Hons, a Lean Six Sigma Black Belt, and has an extensive background in senior sales management. People describe him as professional, knowledgeable, and an expert.

Outside of his professional life, Robert shows an interest in American football, specifically following the Philadelphia Eagles. He is also involved with the Australian Institute of Management, where he completed a Mini MBA, reflecting a commitment to ongoing professional development and networking within the management community.

He has deep expertise selling performance chemicals to technical roles like Laboratory Managers and R&D Chemists.

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Experience
24 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Sydney, New South Wales, Australia
Personality Overview

How Robert shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Robert cares about

Business Productivity
As CEO of Efficiency Works, his primary focus is providing tools and methods to help operations staff optimize business performance and increase productivity.
Leadership Training
He is passionate about broadening minds with proven leadership techniques and offers specialized consultancy and training through his company.
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Career

Work history

6-2021
Chief Executive Officer
Efficiency Works
1-2007 - 6-2021
Managing Director
Synergy People
2-2001 - 1-2007
NSW Sales Manager
Nuplex Resins
NSW & Qld. Sales Manager
Ciba Speciality Chemicals
Sales Manager
Akzo Nobel
In the press

Media appearances

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Education
1985 - 1989
BSc Hons (II.I)
University of Sydney
Mini MBA
Australian Institute of Management
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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