Robert Cartlidge

Enthusiast
DISC Type : i

Commercial Strategy Lead, Oncology, New Product Planning at Astellas Pharma

Greater Chicago Area, United States

Overview

Robert has no verified overview

Personality Overview

Story Driven

Consensus Focused

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Robert has no verified topics they care about

Media Appearances

Robert has no verified media appearances

Work History

1-2026
Commercial Strategy Lead, Oncology, New Product Planning at Astellas Pharma
7-2022 - 12-2025
Senior Director, Strategic Brand Marketing - Oncology at Astellas Pharma
12-2019 - 7-2022
Director, Strategic Brand Marketing - Oncology at Astellas Pharma
7-2018 - 12-2019
US Oncology Marketing at AbbVie
7-2014 - 7-2018
Associate Director, Global Business Intelligence at AbbVie

Education

1997 - 2000
BA/MA from University of Cambridge
2000 - 2005
PhD from University of Dundee

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Commercial Strategy Lead, Oncology, New Product Planning at Astellas Pharma
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Robert

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Robert take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Robert

Personality Compatibility


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