Robert Cassard

Trailblazer
DISC Type : DI

Top 40 Recording Artist | Music Performer & Producer | Guitar & Vocals at CosmicSpin

Alameda, California, United States

Overview

Robert Cassard is a disruptive marketer and "Video Growth Hacker" with over 30 years of experience. He specializes in creating strategic video content to generate awareness and accelerate growth for businesses, particularly in channel marketing. He holds a BA cum laude from the University of Michigan.

Outside of marketing, Robert is a passionate and accomplished musician. He is a guitarist, vocalist, and performer in his eclectic music duo, CosmicSpin. He also creates and sells online courses for aspiring guitar players, sharing his love for music with others.

Unique Fact: His bands single, "A Break in the Clouds, " spent six months on the US Top 40 and Hot Adult Contemporary charts.

Personality Overview

Persuasive

Informal

Assertive

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Video Growth Hacking
He coined the term and wrote a bestselling book on the subject, focusing on using video to automate marketing, generate leads, and drive business growth.
Channel Marketing
His book and marketing agency, Voodoo Video Marketing Magic, specifically target channel chiefs and partners to help them grow their channels using co-branded video.
Music Creation
As a Top 40 recording artist with his band CosmicSpin, he actively produces, performs, and releases music, recently re-releasing a song that charted in the UK.

Media Appearances

Robert has no verified media appearances

Work History

1-2014
Top 40 Recording Artist | Music Performer & Producer | Guitar & Vocals at CosmicSpin
1-2011 - 7-2014
Executive Board Member at COMMUNITY LEARNING CENTER SCHOOLS INC
4-2007
CEO & Co-Founder at Voodoo Video Marketing Magic
2002
Video Growth Hacker - Strategist|Producer|Director|Editor at Robert Cassard - Video Growth Hacker
1997 - 2001
Executive Producer/Creative Director at Edge Films

Education

BA cum laude from University of Michigan
Diploma di Profitto from Università degli Studi di Firenze

More Information

Social Presence :

Prographics :

Exp : 39 Location : Alameda, California, United States Job Level : Leadership Designation : Top 40 Recording Artist | Music Performer & Producer | Guitar & Vocals at CosmicSpin
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Robert

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Robert take some risk or not?

  • If necessary, they will be ready to take risks.

You And Robert

Personality Compatibility


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