A Commercial Director with over 20 years of P&L leadership in the medical devices and healthcare sectors. He specializes in commercial transformation and market expansion, having driven revenue growth of up to 61% and EBITDA improvement of up to 120% in divisions with revenues as high as £180m.
He is recognized for establishing one of the first major national account deals for Patterson Medical (then Homecraft) with the major UK retailer, Boots.
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Experience
22 Years
Current Role
Commercial Director
Job Level
Mid-senior
Location
Farnborough, England, United Kingdom
Personality Overview
How Robert shows up
Long-term Focused
Strategic Planner
Results Focused
They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.
Priorities
Topics Robert cares about
Commercial Transformation
His career is defined by delivering sustained revenue and profit growth through commercial restructuring, building infrastructure, and disciplined execution across multiple companies.
Medical Devices
He is the Commercial Director at WEL Medical, a business specializing in AEDs, CPR training, and emergency response equipment, reflecting his deep industry expertise.
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Career
Work history
3-2022
Commercial Director
WEL Medical Ltd
11-2019 - 2-2022
Sales and Marketing Director
The Vapouriz Group
11-2018 - 10-2019
Professional Development
Career Break
10-2014 - 11-2018
Head of Business Unit
Alliance Healthcare
12-2013 - 9-2014
Channel Development Manager
Alliance Healthcare
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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