Robert Clewley

Doer
DISC Type : ds

Commercial Director at WEL Medical Ltd

Farnborough, England, United Kingdom

Overview

A Commercial Director with over 20 years of P&L leadership in the medical devices and healthcare sectors. He specializes in commercial transformation and market expansion, having driven revenue growth of up to 61% and EBITDA improvement of up to 120% in divisions with revenues as high as £180m.

He is recognized for establishing one of the first major national account deals for Patterson Medical (then Homecraft) with the major UK retailer, Boots.

Personality Overview

Long-term Focused

Strategic Planner

Results Focused

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Commercial Transformation
His career is defined by delivering sustained revenue and profit growth through commercial restructuring, building infrastructure, and disciplined execution across multiple companies.
Medical Devices
He is the Commercial Director at WEL Medical, a business specializing in AEDs, CPR training, and emergency response equipment, reflecting his deep industry expertise.
P&L Leadership
He has a long history of full P&L ownership for divisions with revenues ranging from £8m to £180m, consistently delivering substantial growth in both revenue and profit.

Media Appearances

Robert has no verified media appearances

Work History

3-2022
Commercial Director at WEL Medical Ltd
11-2019 - 2-2022
Sales and Marketing Director at The Vapouriz Group
11-2018 - 10-2019
Professional Development at Career Break
10-2014 - 11-2018
Head of Business Unit at Alliance Healthcare
12-2013 - 9-2014
Channel Development Manager at Alliance Healthcare

Education

1997 - 1998
Education details unavailable from Lichfield College
1983 - 1986
Education details unavailable from Chase Terrace High School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Farnborough, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at WEL Medical Ltd
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robert

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robert take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robert

Personality Compatibility


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