Robert Cook

Critic
DISC Type : C

Chief Executive Officer at True Colors International

New Canaan, Connecticut, United States

Overview

Robert has no verified overview

Personality Overview

Information Seeker

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Robert has no verified topics they care about

Media Appearances

Robert has no verified media appearances

Work History

8-2017
Chief Executive Officer at True Colors International
2-2018
Chief Executive Officer at Cook Capital Group
9-2000 - 5-2017
Managing Director, SVP at AllianceBernstein
Vice President Institutional Equity Research Sales at UBS/PaineWebber
Vice President Institutional Equity Research Sales at C.J.Lawrence Inc. / Morgan Grenfell / Deutche Bank

Education

1996 - 1998
Master of Science - MS from London Business School
1983 - 1987
Bachelor of Science - BS from University of Richmond - Robins School of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : New Canaan, Connecticut, United States Job Level : Leadership Designation : Chief Executive Officer at True Colors International
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Robert

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Robert take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Robert

Personality Compatibility


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