Robert Folan

Energizer
DISC Type : I

Sr. Director of Solution Architecture at Episerver (now Optimizely)

Greater Boston, United States

Overview

Robert Folan is the Sr. Director of Solution Architecture at Optimizely, with nearly 16 years of experience in the CMS industry. He possesses deep expertise in platforms like Ektron and Optimizely, with technical skills in ASP. Net and C#. Colleagues describe him as influential, articulate, and professional, with an unparalleled ability to demonstrate technical concepts.

He has remained with his company through its evolution from Ektron to Episerver and now Optimizely, showcasing remarkable loyalty and adaptability.

Personality Overview

Big Picture Person

Full Of Energy

Enthusiastic

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

CMS & DXP Evolution
He has spent his entire career focused on Content Management Systems, writing about the transition from legacy platforms like Ektron to modern Digital Experience Platforms.
Intranet Strategy
He has authored multiple blog posts discussing the strategic use of CMS platforms for building and optimizing corporate intranets for employee engagement.
Technical Sales
His role involves direct participation in the sales process, creating complex proof-of-concepts and product demonstrations for prospective clients.

Media Appearances

Robert has no verified media appearances

Work History

1-2022
Sr. Director of Solution Architecture at Episerver (now Optimizely)
11-2019
Director of Solution Architecture at Episerver (now Optimizely)
1-2015
Sr. Solutions Architech at Episerver (now Optimizely)
1-2021 - 1-2022
Director of Solution Architecture at Optimizely
6-2012 - 12-2014
Sr. Solutions Architect at Ektron, Part of the new Episerver

Education

1999 - 2003
B.S. from University of Massachusetts Lowell
1999 - 2003
B.S from University of Massachusetts at

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Boston, United States Job Level : Senior Designation : Sr. Director of Solution Architecture at Episerver (now Optimizely)
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Robert

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Robert take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Robert

Personality Compatibility


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