Robert Hanson

Initiator
DISC Type : Di

Chief Executive Officer at The Duckhorn Portfolio

San Francisco, California, United States

Overview

Robert Hanson is the CEO of The Duckhorn Portfolio, specializing in building and scaling global consumer businesses. He previously served as President of Constellation Brands wine and spirits division, contributing to a $28 billion market cap growth. He holds both a BA and BS from St. Mary’s College of California.

He is passionate about the entire winemaking process, personally participating in the harvest to stay connected to the companys "Farm-to-Bottle" business model. He also champions employee empowerment and ownership within his organization.

Before becoming CEO, he was the lead operating advisor on the successful take-private acquisition of The Duckhorn Portfolio by Butterfly Equity.

Personality Overview

Conviction Driven

Risk-Accepting

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Employee Ownership
Strongly believes that "OWNERSHIP WORKS, " viewing employees as the company's greatest strength and pivotal to its success.
Luxury Brand Building
His career focuses on transforming and scaling premium consumer brands, notably leading the world's largest premium and luxury wine portfolio at Constellation Brands.
Vineyard Operations
Demonstrates a hands-on approach by working the harvest, emphasizing his connection to the "Farm-to-Bottle" business and the craftsmanship of winemaking.

Media Appearances

Former Constellation Brands Executive Robert Hanson Appointed CEO of The Duckhorn Portfolio Following Completion of $1.95 Billion Transaction with Butterfly. Featured in Business Wire

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Butterfly Equity names Robert Hanson as CEO of The Duckhorn Portfolio. Featured in FoodBev.com

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Work History

2-2025
Chief Executive Officer at The Duckhorn Portfolio
2-2025
Non Executive Director at Dr. Martens plc
3-2024
Principal at Robert L Hanson Advisors: Senior Advisor to Bain Consulting, Private Equity and Akita Biosciences.
3-2024 - 2-2025
Operating Partner at Butterfly Equity
Constellation Brands at 11 yrs 1 mo

Education

1981 - 1985
Bachelor of Arts - BA from St. Mary’s College of California
1981 - 1985
Bachelor of Science - BS from St. Mary’s College of California

More Information

Social Presence :

Prographics :

Exp : 1 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Executive Officer at The Duckhorn Portfolio
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Robert

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Robert take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Robert

Personality Compatibility


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