Robert Hornung

Questioner
DISC Type : c

Business Development Manager at VisioLab

Osnabrück, Lower Saxony, Germany

Overview

Robert Hornung is a Business Development Manager at VisioLab, focusing on shaping the future of hospitality with AI. His background includes sales and account management in the energy and housing sectors. He is an alumnus of the Verwaltungs- und Wirtschafts-Akademie in Osnabrück.

Outside of his professional role, Robert has an avid interest in the National Football League (NFL) and the automotive brand CUPRA. He frequently attends industry conferences and trade shows, indicating a passion for networking and staying current on market trends.

Within his first month at VisioLab, Robert was featured in a newspaper for the successful launch of a new project.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Hospitality
His current role and professional headline are centered on applying artificial intelligence to innovate within the hospitality industry.
Student Dining Services
He actively participates in conferences for German student unions ('Mensatagung') and has launched projects with university service organizations.
Energy & Water Sector
Stems from his previous role at Stadtwerke Bielefeld and his recent attendance at the 'E-world energy & water' conference.

Media Appearances

Robert has no verified media appearances

Work History

4-2025
Business Development Manager at VisioLab
4-2022 - 4-2025
Vertrieb Wohnungswirtschaft at Stadtwerke Bielefeld GmbH
12-2018 - 3-2022
Account Manager at Erwin Renz Metallwarenfabrik GmbH & Co KG
1-2017 - 11-2018
Teamleiter System at Kötter + Siefker GmbH + Co. KG
8-2014 - 12-2017
Kaufm. Fachberater at Kötter + Siefker GmbH + Co. KG

Education

2017 - 2020
Betriebswirt/in (VWA) from Verwaltungs- und Wirtschafts-Akademie Osnabrück - Emsland - Grafschaft Bentheim
2011 - 2014
Ausbildung from BBS Pottgraben Osnabrück

More Information

Social Presence :

Prographics :

Exp : 11 Location : Osnabrück, Lower Saxony, Germany Job Level : Middle Designation : Business Development Manager at VisioLab
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Robert

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Robert take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Robert

Personality Compatibility


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