Robert King

Trailblazer
DISC Type : DI

Senior Digital Account Manager at NJ Advance Media

Fort Lee, New Jersey, United States

Overview

Robert is a Senior Digital Account Manager at NJ Advance Media, specializing in crafting data-driven digital marketing campaigns to drive ROI and build lasting client relationships. A graduate of The University of Akron with a specialization in Digital Marketing, colleagues describe him as a passionate and professional leader with unparalleled mentorship skills.

Outside of work, Robert is an avid world traveler who has visited over 25 countries, including North Korea. He is a dedicated father and now prefers spending his free time playing catch in the backyard with his young son, a shift from his frequent international business trips.

Unique fact: He has traveled to North Korea for both work and pleasure.

Personality Overview

Achievement-Oriented

Assertive

Values Relationships

They like to keep things under control.  They will fight for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Data-Driven Decisions
He emphasizes a data-driven approach over an "Always Be Closing" mindset and writes blog posts about making decisions without falling into a 'Tunnel Vision Trap'.
Digital Marketing Strategy
Focuses on developing comprehensive digital strategies for businesses of all sizes, from small businesses to large enterprises, to guide clients through the sales funnel.
Client Relationship Building
His professional summary highlights a laser focus on building lasting client relationships as a core component of his role as a Digital Account Manager.

Media Appearances

Robert has no verified media appearances

Work History

2-2023
Senior Digital Account Manager at NJ Advance Media
7-2021 - 3-2023
Digital Account Manager at NJ Advance Media
1-2021 - 7-2022
Digital Marketing Consultant at Rob's Digital Marketing Solutions
10-2019 - 3-2022
Real Estate Agent at Coldwell Banker
1-2016 - 1-2021
Independent Education Consultant at Self-Employed

Education

2020 - 2021
Certificate in Digital Marketing Specialization from University of Illinois Urbana-Champaign
2001 - 2006
Bachelor of Science (B.S.) from The University of Akron

More Information

Social Presence :

Prographics :

Exp : 10 Location : Fort Lee, New Jersey, United States Job Level : Middle Designation : Senior Digital Account Manager at NJ Advance Media
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Robert

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Robert take some risk or not?

  • They can take risks if necessary.

You And Robert

Personality Compatibility


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