Luke McGowan in

Luke McGowan

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Customer & Data Insights Director at White Stuff
📍 London, England, United Kingdom

Luke McGowan is a commercially driven leader with 18 years of experience in data and analytics, specializing in the retail sector. As Customer & Data Insights Director at White Stuff, he leads customer strategy, CRM, loyalty, and business intelligence, focusing on uniting strategic insights with practical application.

He was an integral part of the team when White Stuff was named Retailer of the Year, a significant recognition of the companys recent success.

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Experience
12 Years
Current Role
Customer & Data Insights Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Luke shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luke cares about

Customer Strategy
His role is centered on developing and executing the overall customer strategy, leveraging data, CRM, and loyalty programs to drive engagement.
Data-driven Retail
With over a decade dedicated to the retail sector, he has hands-on experience using data and analytics to achieve commercial goals.
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Career

Work history

12-2025
Customer & Data Insights Director
White Stuff
2-2020 - 12-2025
Head of Insight & CRM
White Stuff
10-2017 - 2-2020
Head of Data and Insight
The Dune Group
3-2017 - 10-2017
Analytics Manager
The White Company
8-2016 - 3-2017
Senior Marketing Analyst
The White Company
In the press

Media appearances

Luke McGowan takes on Customer & Data Insights Director role at British brand White Stuff. Featured in Retail Tech Innovation Hub
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Luke McGowan takes on Customer & Data Insights Director role at British brand White Stuff. Featured in Retail Tech Innovation Hub
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Education

Luke has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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