Robert Lacroix

Sharpshooter
DISC Type : DC

VP Engineering, Artificial Intelligence at Hinge Health

Longueuil, Quebec, Canada

Overview

Robert is a Vice President of R&D with extensive experience leading global teams in AI, haptics, and IoT. An alumnus of McGill University and an AWS Certified Solutions Architect, he has driven innovation at companies like Hinge Health and Immersion Corporation. Colleagues describe him as intelligent, articulate, and honest.

Robert maintains a connection to his alma mater, McGill University, and shows an interest in the space technology sector through his engagement with MDA Space. He is also actively involved in building the AI and machine learning community in Montreal through recruitment and leadership.

He directed the team that created the haptic feedback software stack that has shipped in over 1 billion mobile devices.

Personality Overview

Fast But Analytical

Rigorous & Demanding

ROI Driven

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI in Healthcare
His current role at Hinge Health is focused on augmenting patient care and improving musculoskeletal treatment outcomes using cutting-edge AI and machine learning.
Haptic Technology
A core area of his expertise, having led R&D at Immersion Corporation and holding several patents related to haptic feedback systems and wearable devices.
Building AI Teams
He is actively recruiting senior AI, machine learning, and engineering talent for Hinge Health's teams in both Montreal and San Francisco.

Media Appearances

Robert has no verified media appearances

Work History

10-2021
VP Engineering, Artificial Intelligence at Hinge Health
1-2020 - 10-2021
VP R&D at wrnch
2-2018 - 1-2020
VP Engineering at Directed
1-2012 - 2-2018
Vice President, Research & Development at Immersion Corporation
6-2008 - 12-2011
Vice President, Engineering | Vice President Engineering, Touch Interface Products at Immersion Corporation

Education

1988 - 1992
Bachelor’s Degree from McGill University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Longueuil, Quebec, Canada Job Level : Senior Designation : VP Engineering, Artificial Intelligence at Hinge Health
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Robert

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • If convinced, they can reach decisions quite fast.
  • Can Robert take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Robert

Personality Compatibility


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