Robert Lang in

Robert Lang

Pioneer · DISC type DIS
Special Partner at Vitruvian Partners
📍 Bavaria, Germany

Robert is a Special Partner at Vitruvian Partners, a growth equity fund, and a serial business builder with four successful exits. An alumnus of WHU, he has a history of scaling technology companies, including his tenure as CEO of Socialbakers and expanding Criteo globally. Colleagues describe him as results-driven, tenacious, and committed.

Outside of his investment work, Robert is a proud supporter of his wifes long-term journalistic photography project, "Portraitsofmunich". He is a reflective individual who shares career advice and has recently resumed intercontinental travel, with a trip to Tokyo after a five-year break.

Unique fact: Robert was part of the early team that built Criteo, which he considers one of the most amazing success stories in the European technology scene.

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Experience
8 Years
Current Role
Special Partner
Location
Bavaria, Germany
Personality Overview

How Robert shows up

Decisive But Friendly
Driven But Considerate
Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Robert cares about

Scaling Businesses
As a self-described "serial business builder" with four exits, he has deep experience scaling companies like Criteo and Socialbakers globally.
Growth Equity Investing
His current role at Vitruvian Partners focuses on investing in and growing digital companies, highlighted by the successful IPO of MQ and acquisition of Seedtag.
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Career

Work history

11-2018
Special Partner
Vitruvian Partners
8-2022
Chairman of the Board
Runa
5-2017
Serial Company Builder, Investor + Board member
Various - see below
1-2021 - 10-2024
Chairman of the Board
Oscar Car Rental
9-2021 - 12-2022
Board Advisor
Seedtag
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1992 - 1996
Diplom Kaufmann
WHU – Otto Beisheim School of Management
1994 - 1994
Business Administration
Stockholm School of Economics
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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