Robert Lang

Pioneer
DISC Type : DIS

Special Partner at Vitruvian Partners

Bavaria, Germany

Overview

Robert is a Special Partner at Vitruvian Partners, a growth equity fund, and a serial business builder with four successful exits. An alumnus of WHU, he has a history of scaling technology companies, including his tenure as CEO of Socialbakers and expanding Criteo globally. Colleagues describe him as results-driven, tenacious, and committed.

Outside of his investment work, Robert is a proud supporter of his wifes long-term journalistic photography project, "Portraitsofmunich". He is a reflective individual who shares career advice and has recently resumed intercontinental travel, with a trip to Tokyo after a five-year break.

Unique fact: Robert was part of the early team that built Criteo, which he considers one of the most amazing success stories in the European technology scene.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Scaling Businesses
As a self-described "serial business builder" with four exits, he has deep experience scaling companies like Criteo and Socialbakers globally.
Growth Equity Investing
His current role at Vitruvian Partners focuses on investing in and growing digital companies, highlighted by the successful IPO of MQ and acquisition of Seedtag.
Digital Payments
As Chairman of the Board at Runa, he is directly involved in building a universal digital currency network and payouts infrastructure.

Media Appearances

Robert has no verified media appearances

Work History

11-2018
Special Partner at Vitruvian Partners
8-2022
Chairman of the Board at Runa
5-2017
Serial Company Builder, Investor + Board member at Various - see below
1-2021 - 10-2024
Chairman of the Board at Oscar Car Rental
9-2021 - 12-2022
Board Advisor at Seedtag

Education

1992 - 1996
Diplom Kaufmann from WHU – Otto Beisheim School of Management
1994 - 1994
Business Administration from Stockholm School of Economics

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bavaria, Germany Job Level : N/A Designation : Special Partner at Vitruvian Partners
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Robert

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are generally fast movers and can take quick decisions
  • Can Robert take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Robert

Personality Compatibility


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