Robert Li in

Robert Li

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Business Operations and Strategy Lead at Parafin
📍 San Francisco, California, United States

Robert is the Business Operations and Strategy Lead at Parafin, leveraging a deep background in venture capital. Previously, he was a fintech venture investor at Citi Ventures and Lerer Hippeau, identifying promising startups. He holds a BS in Economics from The Wharton School, underpinning his expertise in financial technology and strategy.

He is an active member of the fintech community, frequently attending major industry events like Shoptalk to connect with founders and investors. Robert demonstrates a keen interest in networking and discussing the future of payments technology and commerce, indicating a passion for staying at the forefront of the industry.

He made a significant career transition from being a venture capitalist to taking a hands-on operator role within a fintech startup.

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Experience
7 Years
Current Role
Business Operations and Strategy Lead
Job Level
Middle
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Robert cares about

Fintech Investing
Has extensive experience as a venture investor at firms like Citi Ventures and Lerer Hippeau, focusing on early-stage fintech companies.
Small Business Growth
Stated that his current role at Parafin is focused on helping small businesses grow, indicating a passion for supporting the SMB ecosystem.
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Career

Work history

10-2025
Business Operations and Strategy Lead
Parafin
9-2022 - 10-2025
Vice President, Citi Ventures
Citi
6-2021 - 8-2022
Investor
Lerer Hippeau
9-2018 - 6-2021
Investor
Draper Dragon Fund
6-2017 - 8-2017
Summer Intern, Strategy and Advisory Dept.
DiDi
In the press

Media appearances

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Education
BS in Economics
The Wharton School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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