Michelle C.

Questioner
DISC Type : c

Head of Platform Partnerships at Parafin

San Francisco, California, United States

Overview

Michelle C. is a results-driven fintech leader with a decade of experience in payments, commercial lending, and venture capital. As Head of Platform Partnerships at Parafin, she focuses on B2B channel sales and strategic partnerships. She holds a Bachelor of Science from Santa Clara University.

Based on her academic background, she has an interest in compelling communication and American political structures, having taken courses in Advanced Writing and American Political Thought. She is committed to developing excellent relationships built on a foundation of trust.

She is focused on revolutionizing small business financing by providing seamless, embedded capital solutions through technology platforms.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Embedded Finance
Her role at Parafin is centered on empowering platforms to offer seamless, embedded capital solutions to their small business customers.
SMB Growth
She frequently posts about the positive impact Parafin has on small business growth and helping platforms better serve their SMBs.
GTM Strategy
Her past role at Modern Treasury involved leading go-to-market strategy, and she actively recruits for roles that shape sales strategy at Parafin.

Media Appearances

Michelle has no verified media appearances

Work History

7-2025
Head of Platform Partnerships at Parafin
7-2025
Head of Sales at Parafin
8-2024 - 7-2025
Platform Partnerships Lead, Business Development at Parafin
8-2024 - 7-2025
Platform Partnerships Lead, Account Executive at Parafin
2-2024 - 8-2024
Head of Strategic Partnerships at Jiko

Education

Bachelor of Science (B.S.) from Santa Clara University

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Platform Partnerships at Parafin
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michelle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michelle

Personality Compatibility


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