Robert Longley-Cook

Observer
DISC Type : ci

Chair of the Board of Trustees at Walsingham Support

Salisbury, England, United Kingdom

Overview

Robert is a commercially astute leader with deep experience in the charitable sector, currently serving as the Chair of Trustees at Walsingham Support. His career, which includes a Bachelor of Science from the University of Bristol, is marked by a focus on driving change and advocating for social care and environmental sustainability.

Outside of his professional commitments, Robert is an avid enthusiast of the performing arts, including live music, dance, and theatre. He also enjoys outdoor activities such as walking, golf, and fly-fishing, and has a passion for international travel, having lived and worked in various interesting places.

He once fundraised for a charity by tackling the longest and fastest zipwire in Europe, describing the experience as "exhilarating and truly unforgettable."

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Social Care Advocacy
As former CEO of Hft and current Chair at Walsingham Support, he has publicly spoken on the financial pressures and funding gaps within the social care sector.
Learning Disability Support
His career demonstrates a deep commitment to supporting individuals with learning disabilities, aiming to give them a more powerful voice in society.
Environmental Sustainability
Serves as Vice Chair of Trustees at WRAP, a charity focused on sustainable resource use, the circular economy, and tackling waste.

Media Appearances

Robert Longley-Cook announced as our new Chair Designate. Featured in Walsingham Support

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Robert Longley-Cook | Our Executive Leadership Team and Governing Body. Featured in Walsingham Support

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Work History

8-2022
Chair of the Board of Trustees at Walsingham Support
1-2022
General Manager at GIS-E
2020
Strategic Advisor at EntrainSpace
5-2015 - 6-2023
Vice Chair of Trustees at WRAP
12-2010 - 8-2019
Chief Executive at Hft

Education

1977 - 1980
Bachelor of Science - BS from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 45 Location : Salisbury, England, United Kingdom Job Level : Senior Designation : Chair of the Board of Trustees at Walsingham Support
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Robert

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Robert take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Robert

Personality Compatibility


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