Robert Masse

Doer
DISC Type : sd

Senior Vice President at lululemon

Vancouver, British Columbia, Canada

Overview

Robert Masse serves as the SVP, Global Chief Information Security Officer at lululemon, leveraging over 20 years of experience in cybersecurity. Previously a Partner at Deloitte, he led national practices in Cyber Defence, Cloud Security, and Resilience. Colleagues describe him as pragmatic, versatile, and an effective, value-oriented security consultant with a knack for clear communication.

Based on his activities, Robert appears to enjoy global travel, with recent professional trips to Asia and personal travel to Mexico. He shows a keen interest in building strong team cultures by establishing core principles and is intrigued by unique and effective professional outreach strategies, drawing inspiration from high-performing individuals.

Unique fact: Robert was a semi-finalist for the Ernst & Young Entrepreneur of the Year award.

Personality Overview

Long-term Focused

Risk-Accepting

Deliberate Doer

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Cyber Resilience
A core focus of his career, he led practices at Deloitte helping clients prepare for, respond to, and recover from major cyber incidents.
Cloud Security
Previously served as the national leader for Deloitte's Cloud Security practice, demonstrating deep expertise in securing cloud environments for major platforms.
Emerging AI Threats
He actively considers the security implications of advanced AI, noting that "agentic AI is accelerating faster than our collective ability to manage it. "

Media Appearances

Robert has no verified media appearances

Work History

12-2024
Senior Vice President at lululemon
6-2024 - 11-2024
Partner - National leader of Cyber Defence and Resilience at Deloitte
6-2019 - 6-2024
Partner - National leader for Cloud security at Deloitte
6-2017 - 10-2025
Member Of The Board Of Advisors at HP
5-2015 - 6-2019
Partner - National leader for Cyber Resilience at Deloitte

Education

Robert has no verified education history

More Information

Social Presence :

Prographics :

Exp : 28 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : Senior Vice President at lululemon
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robert

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robert take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robert

Personality Compatibility


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