Robert R Mohr

Captain
DISC Type : DS

Chief Executive Officer at Strategic Tuning

Louisville, Kentucky, United States

Overview

Robert is a distinguished leader with dual expertise in finance and the world of wines and spirits. As a Fractional CFO and CEO of Strategic Tuning, he optimizes executive performance using AI. People who have worked with him often describe him as resourceful, dedicated, and a level-headed problem-solver.

Originally from St. Louis with South African heritage, Robert now resides in Louisville, Kentucky. His passion for spirits is not just professional; he is an author on both Bourbon and Northern Italian wine, reflecting a deep personal interest in their history, culture, and flavor.

He is a Certified Specialist of Spirits who teaches professionals and enthusiasts about Bourbon and whiskey at Moonshine University.

Personality Overview

Planner & Achiever

Long-Term Thinker

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Executive Performance
As CEO of Strategic Tuning, he helps leaders optimize their body, mind, and business. He authored a book detailing his methodology for achieving peak performance.
AI for Leaders
His book "Strategic Tuning" specifically focuses on how high-performing leaders can leverage AI to enhance productivity, forecasting, and prevent burnout.
Bourbon and Whiskey
He teaches about Bourbon and whiskey at Moonshine University and authored "America's Spirit, " a comprehensive book on the history, flavor, and culture of Bourbon.

Media Appearances

Robert has no verified media appearances

Work History

1-2025
Chief Executive Officer at Strategic Tuning
3-2015
CEO, Managing Director and Dean of Students at School of Wine and Spirits
7-2024
Instructor at Moonshine University
7-2014
Fractional Chief Financial Officer at CFO Express International
8-2017 - 12-2020
Chief Financial Officer/Member of Board of Directors/Secretary/Treasurer at Square Mile Systems Inc

Education

5-2025 - 10-2025
Master of Business Administration - MBA from Augment.org
1988 - 1989
MS from Illinois State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Louisville, Kentucky, United States Job Level : Leadership Designation : Chief Executive Officer at Strategic Tuning
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Insights For Selling To Robert R

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert R is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robert R

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robert R move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robert R take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robert R

Personality Compatibility


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