Thrisha Natarajan

Critic
DISC Type : C

Brand Partnership at theBackspace.co

Bengaluru, Karnataka, India

Overview

Thrisha Natarajan drives strategic brand collaborations at theBackspace. co, focusing on impactful influencer marketing. She holds a Master of Science from Henley Business School and a certification in Digital Marketing, blending creative strategy with a foundation in data analysis to build powerful brand partnerships.

As a self-described enthusiast for good ideas and better coffee, she is passionate about the power of storytelling. She often reflects on personal growth and believes that creators are fundamentally changing how people connect with brands and cultures through authentic narratives.

She believes that careers arent supposed to make perfect sense and embraces the unpredictable journey of professional life.

Personality Overview

Objective Thinker

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Influencer Marketing
Considers it the modern evolution of storytelling and "digital word of mouth, " emphasizing connection over simple advertising.
Authentic Storytelling
Passionate about how creators use their platforms to share honest stories and change narrow perceptions of cultures, like India's global image.
Creator Economy
Fascinated by how creators can move entire audiences not by shouting, but by sharing, creating genuine connection and impact.

Media Appearances

Thrisha has no verified media appearances

Work History

10-2025
Brand Partnership at theBackspace.co
7-2025 - 8-2025
Business Assistant at HURN ACCOUNTANTS LIMITED
4-2025 - 7-2025
Sales Specialist at H&M
6-2024 - 12-2024
Student Ambassador at University of Reading
10-2023 - 12-2024
Bars & Dining Supervisor at University of Reading

Education

9-2023 - 12-2024
Master of Science - MS from Henley Business School
7-2018 - 6-2022
Bachelor of Engineering - BE from VELS University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Brand Partnership at theBackspace.co
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Insights For Selling To Thrisha

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thrisha is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Thrisha

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Thrisha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Thrisha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Thrisha

Personality Compatibility


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