Robert Ricci

Critic
DISC Type : C

President of Electrical Equipment, Mission Critical Group at Mission Critical Group

West Chester, Pennsylvania, United States

Overview

Robert Ricci is the President of Electrical Equipment at Mission Critical Group, with over 30 years of industry experience. He founded DVM Power + Control in 2012, leading its growth before its acquisition by MCG. His expertise spans electrical distribution equipment, data centers, and process improvement, backed by a Six Sigma Black Belt certification from GE.

Based on his engagement, Robert shows a deep appreciation for military veterans and their service to the country. He has publicly shared his gratitude for veterans associated with his company and their partners.

Unique fact: Robert successfully grew his own company, DVM, for over a decade, expanding its manufacturing footprint across three states before its strategic acquisition.

Personality Overview

Negotiator

ROI Driven

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Mission-Critical Power
Leads the electrical equipment group for MCG, focusing on solutions for data centers, industrial facilities, and other critical applications.
Electrical Manufacturing
Founded and scaled DVM Power + Control, a manufacturer of switchgear, PDUs, and relay panels, and now oversees these operations for MCG.
Business Growth
Successfully founded, led, and expanded his own company, DVM, from its inception in 2012 through to its acquisition in 2025.

Media Appearances

Bob Ricci - Mission Critical Group. Featured in Mission Critical Group (official website)

See Now

Work History

4-2025
President of Electrical Equipment, Mission Critical Group at Mission Critical Group
1-2012 - 8-2025
CEO at DVM
6-2002 - 6-2012
Sales Manager at Delaware Valley Liebert
3-1997 - 3-2000
Six Sigma Black Belt at GE

Education

1986 - 1990
Mechanical Engineering from Worcester Polytechnic Institute
1996 - 1999
Master's degree from The University of Dallas

More Information

Social Presence :

Prographics :

Exp : 26 Location : West Chester, Pennsylvania, United States Job Level : N/A Designation : President of Electrical Equipment, Mission Critical Group at Mission Critical Group
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Robert

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Robert take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Robert

Personality Compatibility


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