Robert Sösemann

Initiator
DISC Type : Di

Director of Engineering + AI Lead at Aquiva Labs

Tübingen, Baden-Württemberg, Germany

Overview

Robert is the Director of Engineering and AI Lead at Aquiva Labs, known for his expertise in software craftsmanship and the Salesforce ecosystem. He is a multi-year Salesforce MVP, recognized for porting the open-source code analyzer PMD to Apex. People often describe him as direct, opinionated, and a craftsman who is deeply passionate about clean code and pragmatic solutions.

After initially managing software teams, Robert rediscovered his passion for hands-on programming within the Salesforce world. He is a frequent conference speaker and blogger, sharing his candid thoughts on software development, AI, and driving quality through tools and better practices. He studied Computer Science at the University of Tübingen and California State University - East Bay.

Unique fact: He created and open-sourced PMD for Apex not for accolades, but for the practical reason of wanting a tool to automatically catch basic coding issues to avoid micromanaging junior developers.

Personality Overview

Friendly Challenger

Confident

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Salesforce
As AI Lead at Aquiva Labs, he is actively building and sharing learnings from creating AI applications and tools like My Org Butler within the Salesforce ecosystem.
Software Craftsmanship
A core tenet of his professional identity, he is a vocal proponent of writing clean, readable, and high-quality code, viewing it as essential for long-term value.
Open-Source Tooling
He is widely known for porting the static code analyzer PMD to Apex, an open-source tool now integral to many Salesforce development and DevOps processes.

Media Appearances

Robert Sösemann, Salesforce MVP - Aquiva Labs. Featured in Aquiva Labs Blog

See Now

Work History

4-2026
Director of Engineering + AI Lead at Aquiva Labs
3-2022 - 4-2026
Senior Principal Architect at Aquiva Labs
11-2020 - 2-2022
Technical Architect at Copado
Product Architect at Up2Go International LLC
Senior Sales Engineer at logicline

Education

1997 - 2003
Diplom from University of Tübingen
2000 - 2001
Master of Multimedia from California State University - East Bay

More Information

Social Presence :

Prographics :

Exp : 5 Location : Tübingen, Baden-Württemberg, Germany Job Level : Mid-senior Designation : Director of Engineering + AI Lead at Aquiva Labs
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Robert

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Robert take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Robert

Personality Compatibility


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