Robert Sanford

Enthusiast
DISC Type : i

General Director ACDelco at General Motors

Ocala, Florida, United States

Overview

Robert Sanford is a retired General Motors executive, best known for his role as the General Director for ACDelco. His career focused on the automotive independent aftermarket, sales, service, and marketing. He holds a Bachelors degree from the State University of New York at Fredonia.

He led ACDelco, the GM Original Equipment aftermarket parts brand, through its 100th-anniversary celebration in 2016.

Personality Overview

Story Driven

Consensus Focused

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Automotive Aftermarket
As the former General Director of ACDelco, he has extensive experience and leadership in the automotive parts and service industry.
Brand Heritage
He led ACDelco during its centennial, emphasizing its deep heritage while planning for the future of the automotive industry.
Customer Experience
His background as a Director of Customer Care and Aftersales at General Motors highlights his focus on the complete vehicle ownership lifecycle.

Media Appearances

Robert has no verified media appearances

Work History

5-2014 - 3-2017
General Director ACDelco at General Motors
8-2011 - 5-2014
Director Of Customer Care and Aftersales at General Motors
6-1979 - 3-2017
Retired GM Executive at General Motors

Education

1978 - 1982
Bachelor's degree from State University of New York at Fredonia

More Information

Social Presence :

Prographics :

Exp : 37 Location : Ocala, Florida, United States Job Level : N/A Designation : General Director ACDelco at General Motors
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Robert

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Robert take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Robert

Personality Compatibility


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