Robert Scharf

Energizer
DISC Type : I

EVP of Real Estate at Edison Properties

New York, New York, United States

Overview

Robert Scharf is the Executive Vice President of Real Estate for Edison Properties, where he oversees acquisitions, dispositions, and strategic planning for the companys portfolio. His extensive background includes nine years as VP of Acquisitions and Development at Extell Development Company. He holds an MBA from NYU Stern School of Business.

Outside of his direct professional duties, Robert is an active member of the real estate community, participating in the Rutgers Center for Real Estates Leaders Council and alumni groups like the YU Real Estate Executive Circle. He resides in Teaneck, NJ, with his wife and four children.

His career uniquely blends high-level real estate development with operational leadership, including a past role as COO for a major appliance retailer.

Personality Overview

Relationship Oriented

Full Of Energy

Imaginative

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Real Estate Strategy
He is responsible for strategic planning, acquisitions, and dispositions for Edison Properties' portfolio in New York and New Jersey.
Property Acquisitions
Spent nine years as the Vice President of Acquisitions and Development at Extell Development Company, a major player in the NYC market.
Business Operations
His experience as COO at AJ Madison demonstrates a strong background in leading and managing business operations outside of pure real estate.

Media Appearances

Robert has no verified media appearances

Work History

6-2013
EVP of Real Estate at Edison Properties
12-2012 - 5-2013
COO at AJ Madison
3-2004 - 11-2012
VP - Acquisitions & Development at Extell Development Company

Education

Master of Business Administration (MBA) from NYU Stern School of Business
1994 - 1997
BA from Yeshiva University

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : EVP of Real Estate at Edison Properties
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Robert

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Robert take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Robert

Personality Compatibility


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